- Service & Repair
Chicago—April 14, 2004—Cars.com, the one-stop shop for buying and selling a car, today announced a three-year strategic business relationship with MSN Autos, a leading destination for researching and finding new and used vehicles online. Cars.com will exclusively power MSN Autos' used-vehicle classified listings and will be the exclusive private party used-vehicle classified listing service linked to the site.
Effective in June 2004, the multi-million dollar deal will connect millions of used-car shoppers with more than 500,000 used-vehicle listings searchable from Cars.com's inventory on MSN Autos. Listings will be updated daily with information from leading sources, including Cars.com dealers, the local newspaper classifieds and private party advertisers to provide consumers with the most up-to date inventory selection and vehicle information.
Cars.com advertisers will gain exposure to millions of car buyers who visit MSN Autos each month. The deal strengthens Cars.com's reach to 67 percent of online used-car shoppers, according to JD Power and Associates' Used Autoshopper.com, more than any other site. Cars.com listings are also seen across 175 of the nation's leading newspaper and television websites such as azcentral.com, boston.com, dallasnews.com, latimes.com, philly.com, startribune.com and washingtonpost.com, in addition to other partners.
MSN is a powerful addition to the Cars.com distribution network, said Mitch Golub, president of Cars.com. "Through this exclusive relationship, as well as our partnerships with leading automotive destinations including our affiliate newspaper network, we are effectively touching two out of every three used-car shoppers as they search online for a vehicle. This network is unmatched in the industry and provides our customers with the most qualified used-car shoppers online in a single advertising buy"
"MSN is constantly looking for opportunities to provide consumers with the most useful online experience," said John Krass, General Manager for MSN Autos at Microsoft Corp. "We're thrilled to be working with Cars.com and together we believe our relationship will make MSN a leading destination for anyone looking to buy or sell a car. "
The strategic relationship with MSN Autos is another significant move in Cars.com's strategy to expand its distribution network in order to provide customers with the highest quality traffic and leads. In January, the company announced a partnership with Kelley Blue Book's kbb.com to be the exclusive provider of the site's used-car listings. To date, the reach of Cars.com's 175 newspaper and television partners and strategic distribution partners has delivered record traffic to Cars.com advertisers in 2004, including a 56 percent increase in unique visitors compared to March 2003.
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).
Launched in October 1995, MSN Autos is the world's largest network of automotive buying and ownership services, visited by more than 14 million consumers each month. From product reviews and surround video features to new- and used-car pricing, MSN Autos helps consumers find the car they love, at a price they can afford. With details on more than 10,000 vehicle makes and models, visitors can research and compare, identify local dealers, and receive instructions for post-purchase service and maintenance. MSN Autos has a network of more than 19,000 affiliated dealers nationwide.