Chicago—June 24, 2004—Cars.com, the one-stop shop for buying or selling a car, today announced the launch of its exclusive partnership with MSN Autos, a leading destination for researching and finding new and used vehicles online. Starting today, Cars.com now provides classified used car listings on MSN Autos and powers MSN Autos' classified listing service for private parties. With a single advertising buy on Cars.com, used vehicle listings will now seamlessly appear across Cars.com, its network of 175 media Web sites, MSN Autos and other partner sites such as Kelley Blue Book's kbb.com.
"Cars.com's launch on MSN Autos, in combination with Cars.com's exclusive listings on Kelley Blue Book's Kbb.com, means our advertisers can now effectively reach two out of every three used car shoppers as they search online for a vehicle,' said Mitch Golub, president of Cars.com. "This network is unmatched in the industry and provides dealers and private party sellers with the most qualified used car shoppers online in a single advertising buy."
Used car shoppers on MSN Autos now have access to more than 500,000 used vehicle listings searchable from Cars.com's inventory on MSN Autos. Listings are updated daily with information from leading sources, including Cars.com dealers, the local newspaper classifieds and private party advertisers to provide consumers with the most up-to date inventory selection and vehicle information. MSN visitors can also sell their car through Cars.com's Sell It Yourself, the premier marketplace for selling your car quickly and easily. Private party ads will be seen on MSN Autos and the Cars.com network providing advertisers with maximum exposure for their listing.
"Through our affiliation with hundreds of local newspapers, Cars.com has always delivered the highest quality audience of in-market car buyers to our advertisers," said Golub. "The launch of our partnership with MSN Autos provides advertisers with a connection to even more ready-to-buy consumers and is a sign of our ongoing commitment to quality and their success."
Cars.com's launch on MSN Autos is the start of a multi-million dollar, three-year strategic business relationship developed to drive consumer traffic and deliver the highest quality leads to Cars.com's advertisers.
Partnered with 175 leading metro newspapers, television stations and their Web sites, Cars.com is the one-stop shop for those looking to buy or sell a new or used car. The site places vehicle listings from more than 7,400 dealers alongside nationwide classified advertising and private-party listings to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of consumers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, (http://classifiedventures.com), which is owned by six leading media companies including, Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), Knight Ridder (NYSE: KRI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company. (NYSE: WPO). ). For more information, visit www.cars.com.
Launched in October 1995, MSN Autos is the world's largest network of automotive buying and ownership services, visited by more than 14 million consumers each month. From product reviews and surround video features to new- and used-car pricing, MSN Autos helps consumers find the car they love, at a price they can afford. With details on more than 10,000 vehicle makes and models, visitors can research and compare, identify local dealers, and receive instructions for post-purchase service and maintenance. MSN Autos has a network of more than 19,000 affiliated dealers nationwide.