Chicago—February 13, 2006—CPC Logic, a division of Cars.com, today announced the launch of local search management for dealers. The new service will leverage CPC Logic's depth of automotive search expertise and proprietary search management technology to help dealerships drive quality search-engine traffic directly to their website.
"Since only three percent of online shoppers begin their process at a dealership website, Search Engine Marketing is among the most efficient and effective ways for dealerships to build traffic for their website," said Mitch Golub, president of Cars.com.
"However, it is also among the most complex forms of advertising to manage, with vastly different results in terms of cost and traffic volume. We are excited to offer dealers this new service, which will give them the power of our bid-management software and search expertise, in order to drive the best results at the lowest cost."
CPC Logic will work with dealerships to meet their traffic goals and campaign objectives, creating customized keyword lists for the products and services they want to promote, including new and used cars, parts and accessories, service, finance, and much more. Campaigns are tailored to maximize brand exposure, website traffic and leads, and phone calls within the dealers' selected budget.
Designed to help navigate the complexities of Search Engine Marketing and to optimize their search investment, CPC Logic will offer dealerships complete account-management services including account set-up, keyword selection, ad copy creation, listing submissions, traffic tracking, bid management, performance monitoring and billing with the search engines. In addition to campaign management, CPC Logic provides dealers with a full reporting suite, including keyword ROI, traffic and campaign analysis.
Using these tools, dealerships can track and measure performance from clicks to sales.
"Our new search service further extends Cars.com's position as a single source for dealerships' online advertising needs," Golub said. "Be it through online listings, our extensive partnership network, targeted display ads, lead generation or Search Engine Marketing, we now have the ability to help dealerships capture consumers from the highest quality online sources and at various points of the purchase funnel. A full-service marketing partner, we provide the services and counsel to meet a dealership's specific online needs, resulting in meaningful online traffic and more vehicle sales."
Based in Santa Monica, Calif., CPC Logic is the leading authority in automotive search management and local search, with years of experience managing search marketing for auto manufacturers. In addition to its proprietary bid-management technology, CPC Logic is a Google-certified SEM provider and a Yahoo! Search Marketing Ambassador. Formerly a division of NewCars.com, CPC Logic was acquired by Cars.com in July 2005.
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 1.4 million vehicles from 10,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by six leading media companies, including Belo (NYSE: BLC), Gannett Co. Inc. (NYSE: GCI), Knight Ridder (NYSE: KRI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).