Chicago—March 2, 2006—Several new car models unveiled by manufacturers at auto shows over the past two months have generated significant consumer interest on Cars.com, according to the latest Consumer Search Index.
Leading the list of the largest month-over-month increases were the new Toyota FJ Cruiser, Dodge Caliber and Saturn Sky. All three were recent additions to the Cars.com website and had a significant amount of consumer searches in their first month on the site.
Intense media coverage of the Chicago Auto Show, the North American International Auto Show in Detroit and the Greater Los Angeles Auto Show helped drive consumer interest in vehicles that received favorable coverage at the shows.
"The search traffic that is generated for cars unveiled at the various auto shows is a good barometer of how well the car was received by consumers," said Joe Wiesenfelder, senior editor at Cars.com. "It's too early to see how well the searches will translate into sales, but new introductions like the Toyota FJ Cruiser and Saturn Sky have already generated a significant number of consumer email leads to dealers."
The Cars.com Consumer Search Index offers a comprehensive look at the internet search behavior of Cars.com visitors. The statistical information is compiled by tracking the more than 7.5 million unique visitors that log on to Cars.com each month and the vehicles that are most popular. The lists are based off a minimum of 4,000 searches for any given vehicle. Dealer inquiries measure the volume of emails consumers send to dealers seeking information about a particular vehicle. The information is supported by expert analysis from the Cars.com editorial staff. More statistical information to support automotive-related stories is available upon request. Please contact Steve Nolan directly at 312-601-5163.
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 1.5 million vehicles from 10,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by six leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), Knight Ridder (NYSE: KRI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).