Fairfax, Va.—May 15, 2006—Carfax has announced an expanded partnership with Cars.com to help the site's private-party car sellers build trust with potential buyers. Free Carfax vehicle history reports are now available to sellers who purchase a premium vehicle listing on Cars.com. The reports are automatically linked to the seller's listing, providing on-the-spot vehicle history information for in-market buyers to make easier, more-informed buying decisions. Each vehicle that qualifies will come with the fully transferable Carfax Buyback Guarantee.
"Selling your car today can be intimidating, but savvy sellers are turning to online resources like Cars.com to make the process less stressful," said Joe Koenig, vice president of business development at Carfax. "With more vehicles being sold online than ever before, adding Carfax vehicle history reports to your listing will help make sure your car stands out from the rest. Through this partnership, Cars.com and Carfax make it easy for private-party sellers to give their potential buyers added peace of mind."
"Vehicle history reports are exceptionally important to used-car shoppers. According to one recent study, 54 percent of buyers who obtained a history would not have purchased the vehicle without the report," said Mitch Golub, president of Cars.com. "By including a free Carfax vehicle history report with each premium listing, we are doing more than ever to help our advertisers sell their car. At the same time, we are providing shoppers with valuable information to support their buying decision and build their trust in the seller."
Founded in 1986, Carfax pioneered the concept of the vehicle history report. Carfax vehicle history reports, the most comprehensive collection of used-vehicle information ever assembled, can confirm a clean title history or help purchasers identify previous salvage history, odometer fraud, flood damage and more. Carfax Inc., based in Fairfax, Va., is a wholly owned subsidiary of R.L. Polk & Co.
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 1.5 million vehicles from more than 10,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by six leading media companies, including Belo (NYSE: BLC), Gannett Co. Inc. (NYSE: GCI), Knight Ridder (NYSE: KRI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).