Chicago—January 15, 2007—
Cars.com announced today three new sessions in its popular DealerADvantage LIVE series of free monthly webinars designed to bring internet advertising expertise directly to dealerships in a quick, easy-to-access format. The sessions cover a wide range of topics, offering dealers new ideas to help develop their online media mix, evaluate return on investment and staff for success.
To register for DealerADvantage LIVE, dealers can go to http://dealeradvantage.cars.com, where they can also learn more about each event and access archived recordings of previous sessions.
"DealerADvantage LIVE provides dealerships with access to online expertise at no charge and without ever leaving their dealership," said Ralph Ebersole, Cars.com training director. "We are excited to extend our comprehensive training program through these monthly sessions, giving even more dealerships access to information they can use to effectively manage their online advertising campaigns."
DealerADvantage LIVE training sessions include:
Jan. 19, noon ET: What's Your Online Media Mix? Developing a Comprehensive Online Marketing Plan
Presenter: Don Schmidt, Cars.com media expert
In this session, Cars.com training manager and media expert Don Schmidt addresses how to create an integrated online marketing plan to reach the growing online audience. From search engine marketing and lead generation services to advertising on in-market sites and local market hubs, the webinar will review a wide range of online marketing options to help dealers build the best online media mix for their dealership.
Attendees will learn how to:
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).