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Jackie Brennan


If you have a question not related to media relations, please call customer service at (888) 780-1286 or contact us here. Continues DealerADvantage LIVE Series with Three New Webinars

Free Sessions Bring Internet Advertising Expertise Directly to Dealerships announced today three new sessions in its popular DealerADvantage LIVE series of free monthly webinars designed to bring internet advertising expertise directly to dealerships in a quick, easy-to-access format. The sessions cover a wide range of topics, offering dealers new ideas to help develop their online media mix, evaluate return on investment and staff for success.

To register for DealerADvantage LIVE, dealers can go to, where they can also learn more about each event and access archived recordings of previous sessions.

"DealerADvantage LIVE provides dealerships with access to online expertise at no charge and without ever leaving their dealership," said Ralph Ebersole, training director. "We are excited to extend our comprehensive training program through these monthly sessions, giving even more dealerships access to information they can use to effectively manage their online advertising campaigns."

DealerADvantage LIVE training sessions include:

Jan. 19, noon ET: What's Your Online Media Mix? Developing a Comprehensive Online Marketing Plan
Presenter: Don Schmidt, media expert

In this session, training manager and media expert Don Schmidt addresses how to create an integrated online marketing plan to reach the growing online audience. From search engine marketing and lead generation services to advertising on in-market sites and local market hubs, the webinar will review a wide range of online marketing options to help dealers build the best online media mix for their dealership.

Attendees will learn how to:

  • Define online campaign goals and understand the best online tools to meet objectives
  • Select internet target markets and the vehicles to reach them
  • Allocate spend across multiple online mediums
  • Integrate messages across all online channels
  • Measure performance of an integrated campaign

    Feb. 9, noon ET: What It's Worth: Measuring Your Online ROI
    Presenters: David Kain, Kain Automotive; and Chris Brown, product manager

    Every dealer should understand what his or her online advertising investments drive back to the bottom line. Join industry expert David Kain as he offers proven tips to measure the effectiveness of online advertising.

    From understanding campaign objectives to tracking progress and measuring the results, Kain will offer steps dealers can take to make sure they spend their money wisely and continuously improve performance.

    Attendees will learn to:
  • Establish online campaign goals
  • Implement an actionable measurement plan
  • Effectively track all forms of internet-generated traffic: emails, phone-ups, walk-ins and clicks to the store's website
  • Calculate close rates, average gross, cost per vehicle sold and overall return on investment
  • Leverage results to improve online processes for even greater lead conversion

    The session will conclude with product manager Chris Brown, who will introduce new reporting tools designed to help dealers better measure and optimize their online performance.

    March 9, noon ET: Staffing for Online Sales Success: Is a BDC Right for You?
    Presenter: Kathy Kimmel, BDC expert

    Business development centers (BDC) have become an industry buzzword as dealerships look to increase the sales they generate from internet leads. A BDC, however, represents a significant investment of time and money; as such, it is not a one-size-fits-all solution.

    Developed for dealer principals and general managers, this session is designed to help dealers evaluate whether a BDC is the right approach for their store. In this session, former BDC manager and expert trainer Kathy Kimmel will discuss innovative staffing models that best meet dealerships' needs and help them close more sales.

    Topics include:
  • How to determine whether a BDC or a designated internet sales manager working exclusively with internet customers is the optimal solution
  • The factors to consider -and the pitfalls to avoid -in establishing a BDC
  • How to track results, measure success and, when necessary, refine processes

    Hundreds of franchise and independent dealers have attended DealerADvantage LIVE since launched it last September. Dealers do not have to be customers to join, but they must download free WebEx software ( to participate.

    In addition to DealerADvantage LIVE, offers a comprehensive dealer training program that includes in-market and web-based training workshops and weekly training calls. Additional resources are available through the MyDealerCenter customer portal and the free DealerADvantage monthly e-newsletter, as well as's more than 500 sales professionals and national technical support staff. presents training seminars without charge to interested dealerships, regardless of whether they are customers. Information on upcoming programs is available by clicking on the "Training" link at


Partnered with more than 200 leading metro newspapers, television stations and their websites, is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by as a Best of the Web site for car shopping, combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.

Launched in June 1998, is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).

For Media Inquiries Only

For interview requests and media inquiries only, please contact:

PR Department

If you have a question not related to media relations, please call customer service at (888) 780-1286 or contact us here.