- Repair & Care
Detroit—January 29, 2007—GM Certified Used Vehicles, the industry's top-selling manufacturer-certified used vehicle brand*, announced today an agreement, effective February 21, 2007, to list GM Certified Used Vehicles on Cars.com, one of the industry's leading automotive websites.
In addition to comprehensive content, advice and automotive reviews, Cars.com lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers one of the industry's best selections of new and used vehicles online. GM Certified Used Vehicles listings will also appear on Cars.com's partner sites, including MSN Autos, Kelley Blue Book's Kbb.com, and more than 200 local media sites. Cars.com, MSN Autos and kbb.com combined represent visits from 66 percent of all automotive Internet users**.
GM Certified Used Vehicles units featured on Cars.com will be distinguished with a GM Certified logo to help shoppers quickly identify certified vehicles. Additionally, the listings will offer links to more information to acquaint shoppers with the GM Certified Used Vehicles program and to Cars.com content which educates potential buyers about purchasing a certified vehicle. GM Certified dealers who advertise on Cars.com will also receive additional opportunities to brand their dealerships and highlight their GM Certified inventory through the Cars.com Certified Showroom. GM Certified Used Vehicles is further supporting the campaign with a national brand campaign on Cars.com to build awareness and convert undecided shoppers into the GM Certified Used Vehicles brand.
"Growing numbers of today's consumers now use the Web to research and shop for their next used vehicle, and our relationship with Cars.com, combined with our ongoing online listings program, effectively doubles GM Certified's Internet footprint in terms of online vehicle listings," said Paul Pejza, manager, GM Certified Used Vehicles. "The Cars.com agreement is a win for GM Certified dealers and customers, providing shoppers with convenient access to our inventory of more than 60,000 units, the largest of any manufacturer in the certified category."
"The Internet plays a critical role in generating consumer interest in certified used vehicles," said Mitch Golub, Cars.com president. "According to a recent Cars.com study, 74 percent of Cars.com shoppers who contact a certified seller purchase a vehicle. We are excited to work with GM Certified Used Vehicles and GM dealers to bring additional exposure to their brand and their inventory on Cars.com and to drive more, quality traffic to their stores." ***
*Autodata Corp., U.S. Certified Pre-Owned Vehicle Retail Sales - 2006.
** J.D. Power and Associates 2006 Used AutoShopper.com Study
*** Experian Automotive Leads Analysis, 09/04-08/05
Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchey Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 284,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
GM Certified Used Vehicles, the number-one selling manufacturer-certified brand*, are high-quality, reconditioned vehicles, available at participating Buick, Chevrolet, Pontiac and GMC dealers. All models are six years old or newer, have 60,000 miles or less, are reconditioned to stringent GM Certified Used Vehicles standards and must undergo a rigorous 117-point inspection and reconditioning process. All GM Certified Used Vehicles are supported by a three-month/3,000-mile comprehensive limited warranty, a three-day/150-mile customer satisfaction guarantee, and 24-hour roadside assistance during the term of the warranty. For more information about GM Certified Used Vehicles, visit www.gmcertified.com.