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If you have a question not related to media relations, please call customer service at (888) 780-1286 or contact us here. Gives Dealers True Measure of Online Impact with New OnlineAdReports

Free reports bring advertisers new data to measure their advertising performance, optimize their merchandising and strategically manage their business unveiled today its all-new reporting tools that, for the first time, allow dealers to track the performance of their advertising against actual vehicles sold. Through the new OnlineAdReports, dealers will be able to see shopping activity related to each sold vehicle in their inventory, giving them true insight into the impact their internet campaign has on their bottom line. Beyond quantifying the advertising value delivered,'s OnlineAdReports will uniquely empower dealers with information they can use to make better-informed inventory, pricing and merchandising decisions.

"With our new reports, is delivering more proof of media performance than ever before, allowing our dealers to quantify the full range of traffic and the total number of sales they drive by advertising online," said Dennis Galbraith, vice president of dealer product and operations at "Proof of performance is just one unique advantage afforded dealers through OnlineAdReports. New intelligence, specific to their market, can help dealers instantly sell more cars by effectively merchandising and competitively stocking and pricing every vehicle in their inventory."

The new reports cut through the clutter to deliver data that empowers dealers to make well-informed and well-timed decisions about their advertising, their inventory, their pricing and their merchandising. One concise report allows dealers to see how each of their vehicles are priced and promoted online in relation to similar vehicles in the same market. They can then make adjustments in an instant to drive stronger sales performance. Dealers can also see how their inventory stacks up to what shoppers are searching for and what vehicles are available in their specific market.

" is bringing dealers an unprecedented level of information about their marketplace that they can, in turn, use to effectively prepare to go to auction, take trades and make pricing decisions," said Galbraith. "The dealers who have the information and use it to work their marketing mix are bound to outperform those who do not." At-a-glance summaries and detailed reports allow dealers to easily drill down to see performance reports by lead type or at the vehicle and inventory levels. Key features now available in OnlineAdReports include:

  • Inventory Summary Report: The Inventory Summary Report offers a comprehensive view of a dealer's inventory, along with each vehicle's listing price, market average price and key online performance metrics (e.g., days in inventory, total search appearance and detail views and total number of leads). This bird's eye view helps dealers to spot vehicles that perform well in their market, while calling out aging listings that may not be getting the exposure or have the price they need to sell. Dealers can leverage the report to manage their current inventory as well as optimize their future inventory mix.
  • Sold Vehicle Report: The ultimate measure of success for any type of advertising is a sold vehicle. With the Sold Vehicle Activity report, dealers can learn from a vehicle's past sales and lead performance to determine how to best market similar vehicles on an ongoing basis. They may use this information, for example, to decide that they can still make a good gross on a car after the 60-day point or to cut their losses now and move the car at auction.
  • Merchandising Snapshot: The effectiveness of online advertising often stems from how individual cars are merchandised. Whether a listing includes pricing information, multiple pictures and seller's notes that describe the car beyond the vehicle identification number exploder often determines how well it will sell. A new color-coded gauge flags potential problem areas requiring dealers' attention.
  • Market-Average Price: While price is not the only factor car shoppers consider, it remains an important component in their decision. now provides dealers with the market-average price for every vehicle in their inventory-information that isn't available from any other source. Having this information readily available to the make/model and trim level allows dealers to competitively price their inventory without guesswork or painstaking research.
  • CarsStars Market Report: It pays to know the territory. The CarsStars Market Report equips dealers with objective information what cars are hot in their market by comparing the number of searches for a particular vehicle on to its availability on the site. Dealers know which cars to purchase at auction and which cars they can sell at a premium from their inventory, as well as which cars may command a higher price from customer trades.

"In today's market, dealers need their advertising dollars-and their advertising partners-to work harder than ever before," Galbraith said. "By leveraging our site data and market knowledge, we give dealers unmatched insight into their advertising performance and their business, that can fundamentally shift how they compete in their market."

Dealers advertising with receive free access to OnlineAdReports through their personalized dealership page, MyDealerCenter at

EDITOR'S NOTE: For more information, visit at NADA booth No. 3445-C, where the new reporting features will be demonstrated. Additional details can also be found in a new executive report: The Empowered Dealer: Using Detailed Online Data to Improve Dealership Profitability. Copies are available on request by contacting at

About is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by as a Best of the Web site for car shopping, combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.

Launched in June 1998, is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).

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