- Repair & Care
LAS VEGAS-NADA Convention & Expo, Booth No. 3445-C-—February 3, 2007—Cars.com unveiled today its all-new reporting tools that, for the first time, allow dealers to track the performance of their advertising against actual vehicles sold. Through the new OnlineAdReports, dealers will be able to see Cars.com shopping activity related to each sold vehicle in their inventory, giving them true insight into the impact their internet campaign has on their bottom line. Beyond quantifying the advertising value delivered, Cars.com's OnlineAdReports will uniquely empower dealers with information they can use to make better-informed inventory, pricing and merchandising decisions.
"With our new reports, Cars.com is delivering more proof of media performance than ever before, allowing our dealers to quantify the full range of traffic and the total number of sales they drive by advertising online," said Dennis Galbraith, vice president of dealer product and operations at Cars.com. "Proof of performance is just one unique advantage afforded dealers through OnlineAdReports. New intelligence, specific to their market, can help dealers instantly sell more cars by effectively merchandising and competitively stocking and pricing every vehicle in their inventory."
The new reports cut through the clutter to deliver data that empowers dealers to make well-informed and well-timed decisions about their advertising, their inventory, their pricing and their merchandising. One concise report allows dealers to see how each of their vehicles are priced and promoted online in relation to similar vehicles in the same market. They can then make adjustments in an instant to drive stronger sales performance. Dealers can also see how their inventory stacks up to what shoppers are searching for and what vehicles are available in their specific market.
"Cars.com is bringing dealers an unprecedented level of information about their marketplace that they can, in turn, use to effectively prepare to go to auction, take trades and make pricing decisions," said Galbraith. "The dealers who have the information and use it to work their marketing mix are bound to outperform those who do not." At-a-glance summaries and detailed reports allow dealers to easily drill down to see performance reports by lead type or at the vehicle and inventory levels. Key features now available in OnlineAdReports include:
Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).