Chicago—May 7, 2007—Cars.com today announced the continuation of its popular webinar series, DealerADvantage LIVE,with an all-new session focused on the sales impact of certified vehicle programs. "Driving Sales with Certified" will take place at noon ET on May 11. An expert panel from Cars.com and Experian Automotive will discuss findings of the companies' recent certified vehicle studies and share insights designed to help manufacturers and dealers get the most value out of their certified programs.
"Certified programs create a unique opportunity for dealers to educate car buyers on the value of the brand they're considering and of buying from their stores," said Joe Oliveri, group product manager for Cars.com. "For dealers who fully merchandise their certified listings online, certified vehicles frequently increase brand loyalty and reduce time-to-purchase-while strengthening new-car sales because of the cross-shopping that occurs. Manufacturers and dealers can leverage the findings of the research we conducted with Experian Automotive for tips and tools to drive even greater sales of both their new and certified car inventory."
Attendees of the free, hour-long webinar will:
* Gain a better understanding of today's certified shopper
* Understand what certified lead senders know about certified program features and benefits
* Learn how certified programs affect brand loyalty
* Find out how they can use certified inventory to drive new car sales
To register for "Driving Sales With Certified" or to learn more about DealerADvantage LIVE webinars, go to http://dealers.cars.com/live. An archive of previous DealerADvantage LIVE sessions is also available, including past sessions on effective online merchandising and successful lead management strategies.
DealerADvantage LIVE is part of Cars.com's comprehensive training and education program, which includes in-market and web-based training workshops, as well as weekly training calls. Already this year, Cars.com has delivered 79 in-market dealer training workshops to more than 1,900 dealers, outpacing the 2006 training activities by 39 percent and 96 percent, respectively.
"Dealers around the country recognize the immediate value these programs offer in helping them drive more traffic to their stores and desk more deals," said Mitch Golub, president of Cars.com. "We frequently hear from dealers who tell us that the strategies we discussed in a morning training event led to a sale that afternoon."
Cars.com presents training seminars without charge to interested dealerships, regardless of whether they are Cars.com customers. Extensive educational resources are available to all dealers on Cars.com's DealerCenter. Dealers can also register to receive Cars.com's free monthly e-newsletter, DealerADvantage, that is packed with tips and advice designed to help internet advertisers get the most out of their online presence and sell more cars. Additionally, nearly 600 local Cars.com representatives and national technical support staff bring Cars.com advertisers ongoing service and support to help them optimize their online campaigns.
Information on upcoming training programs is always available at Cars.com's DealerCenter by clicking on the "Resources and Training" link.
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).