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Cars.com Tips to Driving Gross on Internet Sales Free Webinar: The Right Car, the Right Price, the Right Profit

Cars.com (http://www.cars.com) today announced the continuation of its popular webinar series, DealerADvantage LIVE, with an all-new session focused on helping dealers maintain gross on internet sales. "The Right Car, the Right Price, the Right Profit" will take place at noon ET on July 13. The free training event will be led by Dennis Galbraith, vice president of dealer products at Cars.com, and nationally recognized automotive internet authority, David Kain, of Kain Automotive.

 

"The dealers who consistently make the most gross on their new- and used-car listings are the ones who consistently and fully merchandise their inventory and sell the value of buying from their stores," said Galbraith. "These dealers understand that the sales process begins online, and they do everything they can to ease the car buyer's transition from the online listing to the showroom floor. Our goal in this session is to educate dealers about the strategies they can use to drive profits in the world of price transparency."

 

Attendees of the free, hour-long webinar will learn:

 

  • How to stock their store with in-demand vehicles that sell quickly and sell at a premium
  • How to set competitive prices for each car in their inventory
  • How to negotiate with online buyers
  • How to use online pricing tools to their advantage
  • How to drive profits by selling the value of doing business with their store

 

To register for or to learn more about DealerADvantage LIVE webinars, go to http://dealers.cars.com/live. An archive of previous DealerADvantage LIVE sessions also is available. Past topics include effective online merchandising and successful prospect management strategies.

 

Cars.com presents training seminars without charge to interested dealerships, regardless of whether they are Cars.com customers. Extensive educational resources are available to all dealers on Cars.com's DealerCenter. Dealers can also register to receive Cars.com's free monthly DealerADvantage e-newsletter that is packed with tips and advice designed to help internet advertisers get the most out of their online presence and sell more cars.

 

About Cars.com

Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

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Michael Kraut
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mkraut@cars.com


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PR Department
312.601.6229

pr@cars.com


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Josh Chapman
Vice President of Operations

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