Chicago—September 11, 2007—Cars.com announced today the September edition of its DealerADvantage LIVE webinar series that will focus on helping new Internet Sales Managers (ISM) drive results for their stores and succeed in their roles. The free, hour-long event, So Now You're an Internet Sales Manager: Delivering Online Results, begins at noon EDT on Sept. 14.
"Given the increasing importance of internet sales of new and used cars to dealers' overall business performance, its essential that ISMs, especially sales professionals who are new to this role, hit the ground running," said Ralph Ebersole, director of dealer training at Cars.com. "Our discussion with successful ISMs from around the country will shed light on the tactics they use to deliver results and fuel their store's online success."
Cars.com training manager Fred Haney will host a panel of successful ISMs who will discuss:
-What they wish they knew when they started as an ISM
-Proven tactics for online sales success
-How to set realistic goals, manage expectations and secure management buy-in
-How to build rapport with the showroom sales team
Hundreds of franchise and independent dealers have attended DealerADvantage LIVE since Cars.com launched it last September. Dealers do not have to be Cars.com customers to join, but they must download free WebEx software to participate. To register or to get more information about the free webinar, dealers can visit http://dealers.cars.com/live.
In addition to DealerADvantage LIVE, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming programs can be found in the Resources & Training section http://dealers.cars.com.
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).