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If you have a question not related to media relations, please call customer service at (888) 780-1286 or contact us here. Set to Kick Off its Largest Media Campaign With Super Bowl Debut, a leading online automotive shopping destination, today announced plans to kick off its 2008 marketing campaign by advertising on Super Bowl XLII on FOX. The 2008 campaign will be the largest in's history and also marks the site's Super Bowl advertising debut.

"We are making a significant investment to move the brand forward and draw even more new and used car shoppers to the site in 2008," said Mitch Golub, president of "Advertising on the Super Bowl gives a way to kick off that campaign in a big way, reaching an expected 90 million viewers who will tune in live." plans to increase its advertising spend by more than 50 percent in 2008, with a national, integrated media campaign that will run throughout the year. The national campaign will be backed by the local promotional power of's affiliate network, which includes hundreds of leading newspapers, TV stations and their websites. Plans for 2008 also include an increase in online distribution. recently announced an exclusive multiyear agreement with Yahoo! Autos in which more than 2 million used and new car listings from will appear on Yahoo! Autos.

Since launched its first national media campaign in May 2004, the company has continued to set records in the number of monthly unique visitors to the site. Today, more than 8 million people visit each month.

"'s national media campaigns have always been about reaching more high-quality, ready-to-buy customers, attracting them to and, ultimately, to our dealer partners," Golub said. "As we roll out our national media campaign for 2008, which will be highlighted by the Super Bowl, we will continue to drive recognition of the brand and further establish the site as a leading consumer brand and destination for in-market car shoppers."


Partnered with more than 200 leading metro newspapers, television stations and their websites, is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 14,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.

Launched in June 1998, is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).


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