- Repair & Care
Chicago—October 8, 2007—Cars.com, a leading online automotive shopping destination, today announced plans to kick off its 2008 marketing campaign by advertising on Super Bowl XLII on FOX. The 2008 campaign will be the largest in Cars.com's history and also marks the site's Super Bowl advertising debut.
"We are making a significant investment to move the Cars.com brand forward and draw even more new and used car shoppers to the site in 2008," said Mitch Golub, president of Cars.com. "Advertising on the Super Bowl gives Cars.com a way to kick off that campaign in a big way, reaching an expected 90 million viewers who will tune in live."
Cars.com plans to increase its advertising spend by more than 50 percent in 2008, with a national, integrated media campaign that will run throughout the year. The national campaign will be backed by the local promotional power of Cars.com's affiliate network, which includes hundreds of leading newspapers, TV stations and their websites. Plans for 2008 also include an increase in online distribution. Cars.com recently announced an exclusive multiyear agreement with Yahoo! Autos in which more than 2 million used and new car listings from Cars.com will appear on Yahoo! Autos.
Since Cars.com launched its first national media campaign in May 2004, the company has continued to set records in the number of monthly unique visitors to the site. Today, more than 8 million people visit Cars.com each month.
"Cars.com's national media campaigns have always been about reaching more high-quality, ready-to-buy customers, attracting them to Cars.com and, ultimately, to our dealer partners," Golub said. "As we roll out our national media campaign for 2008, which will be highlighted by the Super Bowl, we will continue to drive recognition of the Cars.com brand and further establish the site as a leading consumer brand and destination for in-market car shoppers."
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 14,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).