- Repair & Care
Chicago and Sunnyvale, CA —December 12, 2007—Yahoo! (Nasdaq:YHOO) and Cars.com today announced the launch of a strategic partnership to deliver comprehensive new and used vehicle listings on Yahoo! Autos. With this launch, Yahoo! Autos users now have easy access to the best selection of more than 2.4 million new, used, certified pre-owned, and private-seller vehicle listings from Cars.com dealers and private-party sellers nationwide. The launch marks the first time new car listings will be available on Yahoo! Autos to help vehicle shoppers go the extra mile in their search.
The enhanced vehicle listings on Yahoo! Autos will deliver increased relevance and expanded search results to the 83 percent of consumers who use the Internet to research vehicles before visiting a dealership*.
"We're focused on providing optimal depth, breadth and relevance of vehicle listings to our valued consumers on Yahoo! Autos. It's important that we deliver an effortless experience to help people find the right car based on their particular location and specific vehicle needs," said Michael Yang, vice president and general manager, Yahoo! Autos. "By teaming up with Cars.com, we are marrying our best-in-class user search experience with their strong dealer and auto manufacturer relationships and access to new and used car listings."
Dealers advertising on Cars.com will benefit from exposure on Yahoo! Autos, resulting in an effective way to reach in-market shoppers with the right message at the right time. With 87 percent of its audience unduplicated from Cars.com, Yahoo! Autos delivers an entirely new, in-market audience of used and new vehicle shoppers with one ad buy on Cars.com**. This alliance also allows Yahoo! Autos to leverage Cars.com's comprehensive editorial content in addition to enabling Cars.com's vehicle listings through Yahoo!'s Smart Ads to generate relevant display ads.
"As we look to provide our advertisers with the broadest reach and access to the most qualified buyers, Yahoo! Autos is the clear partner of choice as the fastest growing site for in-market vehicle shoppers," said Mitch Golub, president of Cars.com. "ln addition to an unduplicated audience, Yahoo! Autos complements Cars.com in its commitment to deliver serious shoppers to our vast network of dealers. In fact, nearly 73 percent of Yahoo! Autos shoppers intend to purchase, a number in keeping with the 75 percent of Cars.com shoppers who intend to buy***."
* 2007 Dealer eBusiness Performance Study, Yahoo!/Cobalt Group/R.L. Polk & Co.
** comScore Media Metrix, August 2007
*** Nielsen/Netratings @Plan study, Winter 2007
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2.4 million vehicles from 15,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).
About Yahoo! Autos
Yahoo! Autos (http://autos.yahoo.com) is a top destination for online automotive shoppers and has experienced 40 percent traffic growth during January-September 2007, versus 2006 (comScore Media Metrix). Yahoo! Autos delivers resources for researching, buying, maintaining and communicating with others about vehicle decisions and purchases. It's also home to product innovations that include Car Finder, a new vehicle make-model-trim search experience, and the Green Center, a leading online source for the latest news and information on alternative fuel vehicles.