Chicago—February 5, 2008—Cars.com (www.cars.com) training manager Kathy Kimmel will present "A Matter of Trust: Driving Sales With Online Buyers" Feb. 9-12 at the 91st annual NADA Convention and Expo in San Francisco. The 75-minute session reviews online advertising and internet sales processes designed to give car buyers confidence in a dealer's store and inventory.
"Trust plays a critical role in determining whether you'll win the sale or send the business to your competitors," Kimmel said. "Successful dealers view each step of the transaction as an opportunity to give prospects the confidence they need to move closer to a purchase."
The workshop will be presented once daily during the NADA convention. Scheduled times and locations include:
- Feb. 9, 11 a.m., North Exhibit Level, Room 121
- Feb. 10, 3:30 p.m., North Exhibit Level, Room 121
- Feb 11, 8:30 a.m., South Mezzanine Level, Room 274-276
- Feb. 12, 11 a.m., North Exhibit Level, Room 121
Joining Kimmel for the workshop will be two internet sales directors who will share the tactics they've put in place to support their online initiatives: Matt Lamoureux, Acton Toyota, Acton, Mass.; and Nancy Stracione, Fred Beans Family of Dealerships, Doylestown, Pa. Points of discussion will range from the accuracy and quality of the listings themselves to effectively using telephone and email interactions to build rapport. Kimmel and her panelists will also look beyond the virtual showroom to explore the influence of social media and user-generated content and how dealers can manage their online reputation.
"These sites open for dealers a real-time window into the experiences their customers are having and how, as a result, their business is perceived," Kimmel said. "Negative or positive, these conversations offer invaluable help. Not only do they identify areas of the business that must be improved, but they highlight what's working and what should be rewarded and reinforced."
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com (www.cars.com) is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2.4 million vehicles from 15,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).