- Repair & Care
Chicago—April 15, 2008—Cars.com (www.cars.com) announced today the availability of DealerSites, a powerful new website solution dealers can use to further establish their online presence with minimal IT resources, dollars and time to market. DealerSites provides dealers with a sophisticated, yet easy to update, website to market their stores and merchandise their listings.
"Dealers increasingly recognize that when prospects visit their websites, it is the internet equivalent of having them come into stores," said Dennis Galbraith, Cars.com vice president of advertising products. "Operating a robust, well-designed website allows shoppers to research the dealer and the vehicle they're considering before taking the next step toward a purchase. A weak site - or no site at all - very often leads prospects to see what the competition has to offer."
DealerSites uses rich-media technology and eye-catching templates that dealers can easily customize to feature their listings, promote their stores and include their contact information. Furthermore, DealerSites easily integrates with other Cars.com products, making it seamless for dealers advertising on Cars.com to match information on their website with their information on Cars.com. Inventory on Cars.com is incorporated and searchable within DealerSites, and an integrated secure credit application invites shoppers to apply for financing online from either Cars.com listings or directly form the dealer's website. Built for optimum ranking in the search engines, DealerSites also works to increase the dealership's online visibility.
"A professionally developed website tells car buyers they're working with a professional," Galbraith said. "While a website may have been optional just a few years ago, car buyers consider them an integral part of the shopping process and an essential research tool. Not only do consumers want to ensure they're buying the right car, they also want to be confident they're buying from the right dealer."
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of site visitors in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).