Chicago—May 1, 2008—Cars.com (www.cars.com) announced today a webinar focused on helping dealers to drive consistent performance in their internet operations by implementing proven sales processes. The free, hour-long event, "It's All About Process: How to Take Your Internet Sales Operation From Good to Great," begins at noon EDT on May 8. It is part of Cars.com's monthly DealerADvantage Live webinar series.
"Process is what sets great dealerships apart from good dealerships," said Kathy Kimmel, Cars.com manager of automotive consulting and dealer training. "I've been in hundreds of dealerships all across the country, talked to countless general managers and ISMs, and I see one common thread: Those stores that have clearly defined processes and operations in place outperform those that do not."
Led by Kimmel, the webinar will help dealers learn:
- Why process is so critical to their online success
- How to implement processes that resonate with car buyers and integrate with their store's culture and business practices
- How to develop a staffing structure and hiring process for online success
- How to engage employees in developing, implementing and refining sales processes for ongoing sales success
- How to define and track key metrics to ensure internet department performance and accountability.
"It can be a daunting task for a store that traditionally is not process-driven to put in place the necessary systems. Lack of knowing where to begin and finding the time to get it done are two of the most common obstacles I see that keep dealerships from implementing process," Kimmel said. "This webinar outlines how to identify and bring together the components of a successful program. At the same time, I hope it also gives attending dealers the confidence and inspiration they need to get started."
Dealers interested in attending or learning more about this month's DealerADvantage Live webinar may visit Cars.com's DealerCenter at http://dealers.cars.com/live, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the webinar series in 2006. Dealers do not have to be Cars.com customers to join the webinar, but they must download free WebEx software (http://www.webex.com) to participate. In addition to DealerADvantage Live, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found in at http://www.dealers.cars.com/dealer_resources.php.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of site visitors in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).