Chicago—May 22, 2008—With no relief at the pump in sight, shoppers in the market for a new car undoubtedly have made fuel economy a top priority. To lure buyers to less fuel-efficient models, manufacturers are unleashing big cash-back offers on gas-guzzling trucks and SUVs. According to Cars.com's monthly ranking of incentives, six of the Top 10 Cash-Back Offers for May are for trucks or SUVs.
"Gas prices are a concern for every driver, and buying a fuel-efficient car makes financial sense," said Patrick Olsen, editor-in-chief at Cars.com. "But for those in the market for an SUV, or a truck for work or for weekend activities, now is a great time to buy because there are currently more trucks and SUVs being made than consumers want to buy. As a result, many models are seeing discounts as high as 20 percent off the MSRP. Over time, this savings can take a lot of the sting out of the high price of gas."
|Top 10 Cash-Back Offers: May**|
|Rank||Make and Model||Cash Back||Percent Off MSRP||Expiration Date|
|1||2007 Mitsubishi Raider*||$4,500||22.62%||6/2/2008|
|2||2008 Nissan Titan*||$5,000||20.50%||6/2/2008|
|3||2008 Mitsubishi Raider*||$4,000||20.01%||6/2/2008|
|4||2008 Chevrolet Aveo5||$2,000||19.54%||6/30/2008|
|5||2007 Mitsubishi Galant||$3,500||17.59%||6/2/2008|
|6||2008 Chevrolet Aveo||$2,000||16.43%||6/30/2008|
|7||2008 Land Rover L3*||$7,500||15.46%||6/30/2008|
|8||2008 Nissan Frontier*||$2,500||15.12%||6/30/2008|
|9||2008 Mitsubishi Galant||$3,000||15%||6/2/2008|
|10||2007 Mitsubishi Endeavor*||$4,000||14.82%||6/2/2008|
* Denotes SUV or truck
Beyond cash-back offers, manufacturers are also looking at other creative ways to fuel sales in a down economy where consumers are worried about the escalating cost of gas. For example, Chrysler recently launched a fixed $2.99 gas price incentive that has already led to an increase in sales. Additionally, Volkswagen is trying to lure families to its new Routan minivan, being released this September, with $1,500 toward a UPromise college fund for buyers.
Car shoppers can access all the latest information on these deals and others on Cars.com, where the site's experts track all the latest offers. Cars.com's newly expanded incentives guide gives shoppers access to:
- Monthly top 10 cash-back offers
- Consumer incentives down to trim level by zip code
- Affinity-group incentives
- Special lease programs and offers
- Certified pre-owned incentives
- Dealer incentives
The incentive guide also arms shoppers with the information they need to compare offers and find the best deals, with advice on how to use incentives, an explanation of dealer incentives and an incentives calculator.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).