Chicago—June 12, 2008—Cars.com today unveiled Freebo.com, a free private-party classifieds website where individuals can sell or shop for a vehicle at no cost in an online environment with built-in fraud-protection measures.
Freebo.com, which stands for "free by owner," was developed in response to shifting consumer trends and the growing popularity of free private-party classifieds sites. Unlike other free classifieds sites, Freebo.com is tailored exclusively to car sellers and buyers.
"Free classified sites have grown rapidly in recent years," said Mitch Golub, president of Cars.com. "Our research shows that car sellers are looking for an advertising experience that's safer and easier than what's available now on the major free-listings sites, which are often littered with scams and cluttered with irrelevant content, from pets to guitars. Because private-party automotive sales account for a third of all used-car sales, we launched Freebo.com to give these sellers a free alternative that is specifically geared to selling a car and reaching in-market car buyers."
Freebo.com leverages the automotive expertise of Cars.com, featuring content such as buyer's and seller's guides, photos, pricing information and unbiased reviews. These tools fuel decision-making and allow sellers to give shoppers the feel of a test drive even before they get behind the wheel. For sellers, the site was engineered to be easy; a simple interface guides consumers step by step as they create and post their classified ad.
Freebo.com was developed with site security and consumer safety as a top priority. Fraud filters check each ad for fraud, and buyers and sellers are kept up to date on the latest internet scams through Cars.com's SAFE blog.
"Scams have become all too commonplace on many free classified sites," Golub said. "With Freebo.com, we're offering a well-lit environment and aiming to educate both buyers and sellers about potential threats so they're confident in their transaction."
Cars.com will continue to provide a premium listings product to consumers through its Sell It Yourself service on Cars.com, which offers sellers enhanced listing tools and an expanded audience. Consumers who place a free classified ad on Freebo.com can upgrade their post to a Cars.com Sell It Yourself listing to reach the millions of car shoppers who look to Cars.com when buying their next vehicle.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
Freebo.com is a free, easy-to-use auto website that specializes in local automotive listings for sale by owner.
Managed by the automotive experts at Cars.com, Freebo.com features photos, pricing information, seller and buyer guide, and unbiased reviews that help both buyers and sellers. With Freebo.com's built-in anti-fraud safeguards and updates on the latest online scams, consumers can buy or sell a used car with confidence in a safe, well-monitored environment.
Freebo.com is a member of the Cars.com(tm) family of sites. Other Cars.com properties include MotherProof.com(tm), NewCars.com and PickupTrucks.com(tm). Cars.com is a division of Classified Ventures, LLC(tm).