- Repair & Care
Chicago—August 21, 2008—Among online buying services, Cars.com ranks highest in satisfying dealers with used-vehicle leads, according to J.D. Power and Associates' 2008 Dealer Satisfaction with Online Buying Services StudySM released Tuesday. Cars.com ranks highest in the used-vehicle segment and scores highest in business generation as well as transmission of leads. Business generation is the most important factor contributing to overall dealer satisfaction and is comprised of quantity and quality of leads and gross profit margin.
Cars.com also fared well in dealer satisfaction rankings of new-vehicle leads, where it ranks second and improved on every factor measured compared to its performance in the 2007 study: business generation, dealer support/service, transmission of leads and competitiveness of fees.
"In a highly competitive industry, this research demonstrates that dealers recognize the unique value Cars.com delivers in connecting them with in-market, ready-to-buy shoppers," said Mitch Golub, president of Cars.com. "As dealers increasingly rely on Internet advertising to generate business, we are constantly looking for new ways to fuel their success. We continue to invest at record levels across all aspects of our business to bring car shoppers to our site and support our dealer partners with e-mail, phone, website and walk-in traffic."
According to the study, nearly three-quarters of Cars.com dealers report attending training provided by Cars.com (e.g., in-person, online and telephone-based training).
"Our dealers recognize us as business partners who provide value beyond the leads we deliver," Golub said. "We demonstrate this commitment through our national dealer consulting and training program that allows us to reach thousands of dealers each year with our in-market sessions and online newsletter and webinar series. We work with our dealers to optimize their online advertising and Internet sales processes so they can quickly and cost-effectively convert leads into sales."
Now in its 10th year, the annual J.D. Power and Associates Dealer Satisfaction with Online Buying Services StudySM examines independent online buying services such as Cars.com to gauge dealers' satisfaction with independent new-vehicle, independent used-vehicle and members-services lead-providers. Four factors measure overall dealer satisfaction: business generation, dealer support/service, competitiveness of fees and transmission of leads. An additional factor, advertising, is also included in the independent used-vehicle lead segment.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.