Chicago—August 28, 2009—Cars.com announced today the launch of a new blog, dealeradvantage.cars.com, to equip dealers with timely tips and advice to fuel their online sales success. Building on its popular monthly newsletter, webinar series and local market workshops, the DealerADvantage blog offers news, tips and success stories to help dealers maximize their online marketing and sales processes and share feedback and advice with each other.
"With automotive retail changing so quickly, we want to help internet department managers and salespeople to keep pace with the industry and serve their customers," said Kathy Kimmel, director of training at Cars.com. "The new blog allows us to facilitate conversation around the tactics dealers need and how to best implement them at their stores."
The DealerADvantage blog will be updated frequently with tips, techniques and new ideas from dealers, Cars.com product experts, automotive consultants and industry thought leaders. With discussion of current trends, video Turbo Tips and the latest Cars.com product news, the DealerADvantage blog gives dealers a comprehensive resource to stay up to date on the changing online automotive landscape and a forum to connect with other successful dealers.
In addition to the new blog, dealers can also connect with Cars.com and discuss automotive retail strategies through DealerADvantage on Facebook, Twitter and YouTube. Dealers do not need to be Cars.com customers to participate in these online communities.
"As the internet increasingly contributes to bottom-line results, we're committed to providing our dealers with the resources required to reach in-market shoppers and win more deals," Kimmel said. "These channels ensure we can deliver this support on an ongoing basis, 24/7."
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).