Chicago—November 6, 2009—Cars.com announced today a webinar to discuss how dealers can fully merchandise their listings online to connect with in-market shoppers and boost sales. The free workshop, "Dominate the Online Jungle: How to put the Digital Gorilla to Work for Your Store," is based on an innovative, in-depth analysis Cars.com recently completed that shows the value of simple merchandising to drive more traffic. The session begins at noon EST on Nov. 13.
"The findings quantify for the first time the bottom-line impact that effective merchandising has on internet shopping behavior," said Mike Page, Cars.com vice president of advertising products. "Online campaigns that leverage descriptive sell copy, competitive pricing, multiple pictures and video engage prospects and fuel their interest in connecting with a dealer. Properly showcasing their listings uniquely allows dealers to demonstrate their inventory and promote the value of buying from their store."
Page will moderate this month's DealerADvantage Live workshop. He will be joined by Steve Stauning, founder of pladoogle, and Joe Webb, president of DealerKnows.
Attendees will get advice on:
- New data from online car shoppers that shows just how important it is to merchandise online.
- How to overcome merchandising obstacles.
- Online photos, pricing and sell copy processes that will get their inventory noticed.
"While a giant inflatable gorilla on the lot may get their dealership noticed in the offline world, dealers need to find a digital gorilla to help them compete online, where their closest competitor is just one listing away," Page said. "In the online jungle, it is the simplest of merchandising strategies that can differentiate their stores from competitors and help them win market share."
Dealers interested in attending or learning more about this month's DealerADvantage Live webinar may visit Cars.com's DealerCenter at http://dealers.cars.com/live, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the webinar series in September 2006.
Dealers do not have to be Cars.com customers to attend the webinar, but they must download free WebEx software (http://www.webex.com) to participate. In addition to DealerADvantage Live, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at http://www.dealers.cars.com/dealer_resources.php.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).