Chicago—January 5, 2010—Cars.com announced today a webinar to discuss tactics dealers can use to capitalize on increased sales projections. The free workshop, "Drive More Sales in 2010," begins at noon EST on Jan. 8.
"With new-car sales expected to rise in 2010, we're seeing significant opportunity for dealers who've buttoned down their internet advertising and sales processes to gain share," said Ralph Ebersole, automotive consultant at Cars.com. "The stores that focus on the fundamentals -- fully merchandising their listings and creating a great shopping experience for buyers -- can expect the lion's share of these deals."
Ebersole will moderate this month's DealerADvantage Live workshop. He will be joined by Art Spinella, president of CNW Research, and Michael Tyman, CEO of Professional Success.
Attendees will get advice on how to:
-- Engage first- and third-party lead senders to set the appointment and win their business.
-- Demonstrate your vehicles and offer reasons to buy from you with effective merchandising.
-- Tailor your sales processes to specific contact channels.
-- Work with shoppers across today's longer buying cycles.
"As car buyers return to market, they look for dealers committed to earning their business and helping them find the vehicle that best meets their needs," said Ebersole. "More than ever, we need to work beyond the 72-hour, full-court press to deliver the service customers want and stick with them until they're ready to purchase."
Dealers interested in attending or learning more about this month's DealerADvantage Live webinar may visit Cars.com's DealerCenter at http://dealers.cars.com/live, where they can register to attend the event and view archived recordings of past events. Thousands of franchise and independent dealers have attended DealerADvantage Live since Cars.com launched the webinar series in September 2006.
Dealers do not have to be Cars.com customers to attend the webinar, but they must download free WebEx software (http://www.webex.com) to participate. In addition to DealerADvantage Live, Cars.com offers a comprehensive dealer training program that includes in-market and web-based training workshops. Information on upcoming events can be found at http://www.dealers.cars.com/dealer_resources.php.
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).