Press Release

Toyota Continues to See Decline in Consumer Activity in Wake of Recalls

According to the most recent Consumer Lead Index, Toyota's recalls continue to have a negative impact on sales activity. Leads for Toyota vehicles overall declined close to 5 percent year over year on, and interest in the brand's vehicles continues to slip month over month. The Toyota RAV4 topped the list of vehicles experiencing the largest month over month decline in leads, followed closely by the Camry.

"While the Toyota trend is somewhat expected, what's more interesting is the fact that Honda has seen a significant decline as well," said Editor in Chief Patrick Olsen. "Honda execs mentioned that they felt there might be some consumer backlash towards Japanese manufacturers as a result of the Toyota recalls and that certainly could be at play here."

Honda as a brand saw leads decline by close to 13 percent year over year. The Honda Fit, Pilot and Accord also joined the list of the cars experiencing the largest decline in activity month over month.

Hyundai continues to gain momentum, fueled by the new Hyundai Sonata. Hyundai as a brand saw leads on increase by more than 149 percent in May compared to last year and leads for the Sonata were up more than 30 percent over April.

Cars Experiencing the Largest Increase in New Car Leads to Dealers:

May Movers % Increase New Car Leads to Dealers
Ford Mustang 59.90%
Chevrolet Silverado 1500 38.93%
Hyundai Sonata 30.23%
Dodge Ram 23.42%
GMC Terrain 9.41%
Chevrolet Tahoe 9.08%
Chevrolet Camaro 8.71%
Chevrolet Corvette 5.47%
Hyundai Santa Fe 2.24%

Cars Experiencing the Largest Decrease in New Car Leads to Dealers:

May Losers % Decrease in New Car Leads to Dealers
Toyota RAV4 -31.41%
Toyota Camry -29.61%
Ford Fusion -28.65%
Toyota Highlander -26.14%
Honda Fit -24.97%
Toyota Venza -22.26%
Honda Pilot -20.47%
Toyota Tacoma -20.10%
Toyota Corolla -18.78%
Mazda Mazda3 -18.44%

Year over Year Change in New Car % Increase/Decrease in
Leads by Brand Consumer Contacts to Dealers
Land Rover 162.75%
Hyundai 149.00%
Buick 93.28%
Kia 84.27%
GMC 81.27%
Porsche 74.98%
Audi 65.59%
Smart 65.47%
Subaru 64.15%
Volkswagen 55.06%
BMW 53.39%
Mercedes-Benz 49.59%
Jaguar 46.92%
Mini 36.12%
Volvo 32.12%
Ford 16.70%
Mitsubishi 15.22%
Cadillac 14.05%
Infiniti 11.96%
Suzuki 6.59%
Chevrolet 2.26%
Lincoln -1.59%
Toyota -4.78%
Nissan -5.28%
Acura -6.17%
Lexus -8.92%
Honda -10.76%
Scion -12.30%
Mazda -28.87%
Saab -31.50%
Jeep -33.57%
Mercury -34.03%
Dodge -49.28%
Chrysler -71.19%
Isuzu -100.00%

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