Cars.com, the premier online resource for buying and selling new and used vehicles, announced today that it will be giving the massive audience of Super Bowl XLVI the power to make a big difference in the lives of kids and young adults through its "Cars Cares" campaign. During the game, when the Cars.com commercial airs, viewers who use the popular Shazam App to tag the ad will earn $1.00 for one of seven charities in contention for a maximum $100,000 donation from the site.
"As we head back to the big game for the fifth year, we wanted to do more as an organization to contribute to our community and drive our mission of confidence," said Mitch Golub, president of Cars.com. "We are launching Cars Cares as a way to give back, and fuel initiatives that matter to our brand, employees, site users and advertising partners- including dealers and automotive manufacturers."
The maximum $100,000 donation will be given to the charity which receives the most votes on the Cars.com Facebook page between January 26 and February 13. Eligible organizations were selected for the work they do to drive confidence in kids. "Each organization has a unique focus on educating youth and providing programs and services that drive self-esteem, positive decision making and healthy behaviors," said Golub. "It was important to us to identify organizations whose culture and values match our own and to give our community a voice in deciding which organization should be the recipient of our first Cars Cares donation."
Votes can be cast daily through February 13, and the winning organization will be announced on Monday, February 20, 2012. The charities are:
Cars.com was recently named the "Best Overall Customer Experience" by Keynote Systems, the leader in internet and mobile cloud marketing. Cars.com is an online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With price listings, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).