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New Car Transaction Prices in January 2014 Fall Below $30,000 According to Cars.com

Overall Incentives Are Down 6%

Cars.com, the leading online resource for buying and selling new and used cars, estimated today that the average transaction price (ATP) for light vehicles in the U.S. was $29,882 in January 2014, down $356 (-1.2 percent) from January 2013; and down $1,032 (-3.3 percent) from December 2013.

In addition, Cars.com estimated that the average incentive for light vehicles was $2,383 in January 2014, down $151 (6.0 percent) from January 2013; and down $425 (-15.1 percent) from December 2013.

"After what appeared to be an unstoppable run, transaction prices finally experienced a measurable drop in January," said Jesse Toprak, Chief Analyst for Cars.com. "The Dow dropped more than 500 points causing buyers to hesitate in purchasing vehicles with higher price tags while vehicles under $30,000 carried the industry sales to an essentially flat performance. Even though the incentives dropped this month, the current pace of inventory accumulation at the dealerships has the potential to cause heated incentive battles in competitive segments in the coming months."

Manufacturer

January 2014 Transaction Price

December 2013 Transaction Price

January 2013 Transaction Price

Percent Change January 2013 to January 2014

Percent Change December 2013 to January 2014

Chrysler Group

$31,064

$31,749

$31,201

-0.4%

-2.2%

Ford

$32,032

$32,715

$32,204

-0.5%

-2.1%

GM

$33,845

$34,838

$34,662

-2.4%

-2.9%

Honda

$26,312

$26,746

$26,031

1.1%

-1.6%

Hyundai/Kia

$22,476

$22,422

$21,977

2.3%

0.2%

Nissan

$25,262

$26,257

$25,069

0.8%

-3.8%

Toyota

$28,502

$29,601

$28,105

1.4%

-3.7%

Volkswagen

$35,442

$36,433

$33,479

5.9%

-2.7%

Industry

$29,882

$30,914

$30,238

-1.2%

-3.3%

 

Manufacturer

January 2014 Incentives

December 2013 Incentives

January 2013 Incentives

Percent Change January 2013 to January 2014

Percent Change December 2013 to January 2014

Chrysler Group

$2,776

$2,992

$3,368

-17.6%

-7.2%

Ford

$3,264

$3,625

$2,833

15.2%

-10.0%

GM

$2,792

$3,458

$3,004

-7.1%

-19.3%

Honda

$1,661

$1,706

$1,116

48.8%

-2.6%

Hyundai/Kia

$1,945

$2,042

$1,803

7.9%

-4.8%

Nissan

$2,359

$2,998

$2,419

-2.5%

-21.3%

Toyota

$1,920

$2,174

$1,874

2.5%

-11.7%

Volkswagen

$2,098

$2,319

$2,114

-0.8%

-9.5%

Industry

$2,383

$2,808

$2,534

-6.0%

-15.1%

Cars.com shares industry news, insights and dealership best practices to help dealers and manufacturers better understand the automotive landscape, automotive shopping trends and new consumer behavior. For more information, visit http://dealeradvantage.cars.com/.

About Cars.com

Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com put millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

For Media Inquiries Only

For interview requests and media inquiries only, please contact:

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312-508-6727
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