Most Popular Colors
Each year, DuPont Automotive releases its Color Popularity Report, a study analyzing and predicting color trends throughout the world. In 2011, white was once again the most popular color in North America, making up 23 percent of all vehicles. Black, silver, gray and red rounded out the top five.
| 2011 DuPont Automotive Color Popularity Report | ||
|---|---|---|
| Percentages represent the color's share of the model segment. | ||
| Rank | Color | % of Segment |
| 1. |  White |
23% |
| 2. |  Black |
18% |
| 3. |  Silver |
16% |
| 4. |  Gray |
13% |
| 5. |  Red |
10% |
| 6. |  Blue |
9% |
| 7. |  Brown/Beige |
5% |
| 8. |  Yellow/Gold |
3% |
| 9. |  Green |
2% |
| 10. | Other | <1% |
© Cars.com 11/17/2011