Most Popular Colors

Each year, DuPont Automotive releases its Color Popularity Report, a study analyzing and predicting color trends throughout the world. In 2011, white was once again the most popular color in North America, making up 23 percent of all vehicles. Black, silver, gray and red rounded out the top five.

2011 DuPont Automotive Color Popularity Report
Percentages represent the color's share of the model segment.
Rank Color % of Segment
1. White 23%
2. Black 18%
3. Silver 16%
4. Gray 13%
5. Red 10%
6. Blue 9%
7. Brown/Beige 5%
8. Yellow/Gold 3%
9. Green 2%
10. Other <1%
© Cars.com 11/17/2011