Most Popular Colors

Each year, DuPont Automotive releases its Color Popularity Report, a study analyzing and predicting color trends throughout the world. In 2009, white was the most popular color in North America, making up 17.8 percent of all vehicles. Black, silver, gray and blue rounded out the top five.

2009 DuPont Automotive Color Popularity Report
Click the color name or paint chip to see the car change color. Percentages represent the color's share of the model segment.
Most Popular Colors vehicle image
RankColor% of Segment
1.White17.8%
2.Black17%
3.Silver16.7%
4.Gray13%
5.Blue12.4%
6.Red12%
7.Brown5.7%
8.Green2.8%
9.Yellow/Gold2.3%
10.Other<1%
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