Most Popular Colors

Each year, DuPont Automotive releases its Color Popularity Report, a study analyzing and predicting color trends by model type and world region. In 2007, white was the most popular color in North America, making up 19 percent of all vehicles. Silver, black, red and gray rounded out the top five. Here are the most popular colors for SUVs and trucks:

2009 DuPont Automotive Color Popularity Report
Click the color name or paint chip to see the car change color. Percentages represent the color's share of the model segment.
Most Popular Colors vehicle image
RankColor% of Segment
1.White/White Pearl26%
2.Black16%
3.Silver14%
4.Red13%
5.Gray12%
6.Blue11%
7.Beige/Brown4%
8.Green2%
9.Yellow/Gold1%
10.Other1%
Updated on 12/6/07