Automotive Sales Satisfaction Ratings

J.D. Power and Associates conducts studies into customer and sales satisfaction to provide insight into the reliability and service levels of various automakers. The table below measures sales satisfaction ratings among the major automakers. Key factors in determining satisfaction ratings are salesperson tactics, financing options and vehicle availability.

Luxury Brands
The J.D. Power and Associates Sales Satisfaction Index Study measures customer satisfaction with the new-vehicle sales process. The average score is 798 out of a possible 1,000. Click on a manufacturer's name to read its current Cars.com report.
ManufacturerSales Satisfaction Rating
(out of 1,000)
Jaguar828
Cadillac819
Mercedes-Benz815
Lincoln814
Lexus812
Land Rover809
Porsche800
BMW799
Luxury Average798
Acura782
Infiniti768
Audi764
Volvo754

The study is based on responses from about 25,000 new-vehicle buyers who purchased or leased their vehicles in May 2010.

Source: J.D. Power and Associates 2010 Sales Satisfaction Index Study

Mass Market Brands
The J.D. Power and Associates Sales Satisfaction Index Study measures customer satisfaction with the new-vehicle sales process. The average score is 751 out of a possible 1,000. Click on a manufacturer's name to read its current Cars.com report.
ManufacturerSales Satisfaction Rating
(out of 1,000)
Mini805
Mercury795
GMC792
Chevrolet787
Buick784
Ford770
Hyundai765
Chrysler764
Suzuki759
Kia753
Mass Market Average751
Honda750
Subaru747
Toyota742
Scion736
Mazda727
Volkswagen719
Dodge714
Jeep714
Ram (Dodge)714
Mitsubishi707
Nissan707

The study is based on responses from about 25,000 new-vehicle buyers who purchased or leased their vehicles in May 2010.

Source: J.D. Power and Associates 2010 Sales Satisfaction Index Study

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