What is the Cars.com Smart Target Price?

Cars.com's Smart Target Price is a reference price you can use when you start negotiations. It gives you more car-shopping power.

Drawing upon diverse and distinct data sources, the Cars.com Smart Target Price is the result of evaluating a vehicle’s invoice price, manufacturer's suggested retail price, marketplace demand, and availability, then applying a complex proprietary formula to the data that generates a unique vehicle price that reflects what car shoppers are really paying to get their new car. In essence, a smarter price: the Cars.com Smart Target Price.

The Smart Target Price is not available for used vehicles, exotics or every new vehicle, and it does not take into account the following things:

Cars.com's Smart Target Price uses vehicle data provided by Vincentric.