Vehicle Summary
Toyota's hybrid-powered four-door, five-passenger Prius sedan might look a little strange, but it's been attracting more attention than expected — and not just from environmentally concerned drivers. The high-tech, high-mileage sedan with its gasoline/electric powertrain is “a little more mainstream now,” says Don Esmond, vice president and general manager of the Toyota Division. “It wasn't just launching a car, it was launching a new technology.” The Prius' availability has leveled off, but in the summer of 2001, people seeking a Prius faced a three- to four-month waiting list.
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