Vehicle Summary
Toyota began shipping its new youth-focused Matrix to dealerships in February 2002 as an early 2003 model. Described as a crossover utility vehicle, the Japanese automaker says the Matrix combines the functionality of a sport utility vehicle with the image and performance of a sports car, yet it's as affordable as a subcompact sedan. “Young buyers want vehicles that are high in image and high in functional utility,” says Don Esmond, general manager of Toyota Division.
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