Vehicle Summary
BMW's 3 Series is a popular choice among buyers entering the luxury market because of its sporty image and reputation for quality. This also makes it a prime target for competitors. Two key rivals are zeroing in on the 3 Series this year: Lexus with its new IS 300 and Mercedes-Benz with a redesigned C-Class line. Next year, Jaguar will introduce its own 3 Series rival.
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