2004 BMW 325

Consumer incentives are rebates offered by manufacturers to car buyers. You might receive the rebate as a check in the mail or have the dealer apply the discount immediately to reduce the vehicle's price.

Dealer incentives are factory-to-dealer cash-incentive programs. Dealers are not obligated to share with consumers the factory incentives received for selling particular vehicles. It's up to you to get the dealer to pass along part of the incentive in the form of a more competitive price. See Explaining Dealer Incentives for more information.

Certified pre-owned financing offers are reduced-rate loans offered by manufacturer finance arms to qualified buyers of certified pre-owned vehicles. Not every buyer will qualify for this cut-rate financing. Check with your local dealer for full details.

Financing offers are reduced-rate loans offered by manufacturer finance arms to qualified buyers of specific vehicles. Not every buyer will qualify for this cut-rate financing. Check with your local dealer for full details.

Promotional lease rates are typically offered through finance companies associated with major car manufacturers. As with financing offers, not every buyer will qualify for special lease rates and you are encouraged to check with their local dealer for additional information.

Manufacturers often offer special discounts to members of particular groups or segments of the population, for example members of the armed forces or recent college graduates. Eligibility for these incentives may vary. Contact your local dealer to learn more.