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Kelley Blue Book 
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Toyota 4Runner Toyota's middle-of-the-road sport utility vehicle may be equipped with either a V-6 or V-8 engine, and it comes with rear-wheel drive or four-wheel drive. Such features as Downhill Assist Control and Hill-Start Assist Control enhance the 4Runneer's offroading potential. |
$16,300 – $19,550
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Toyota Avalon More eye-catching than the company’s related Camry, Toyota’s top sedan delivers all the merits of that model in a more upscale form. Though it is bigger than the Camry, the Avalon is one of the smaller full-size models. |
$11,350 – $13,900
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Toyota Camry Occupying the middle of the road among midsize family sedans, Toyota’s front-wheel-drive Camry has been the No. 1 seller, ahead of its perennial rival, the Honda Accord. A new 3.3-liter V-6 engine choice and a Limited Edition sedan join the 2004 lineup. |
$10,300 – $12,200
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Toyota Camry Solara The redesigned 2004 version of Toyota’s midsize front-wheel-drive coupe has a shapely new look. A new five-speed-automatic transmission is available, and the power of the V-6 engine has increased. A solid-roofed coupe and a convertible are available. |
$10,300 – $15,050
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Toyota Celica The low, snug Toyota Celica coupe emphasizes precise handling talents and high-revving performance, especially in GT-S form. Its styling was inspired by racecars, and an Action Package with aero components is available. |
$11,550 – $13,400
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Toyota Corolla The 2004 Corolla is compact in size, and it carries on Toyota's long-standing tradition of dependable and economical small-car transportation. Though the Corolla isn't the least-expensive compact sedan, it ranks among the most sensible choices. |
$9,500 – $1,550
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Toyota Echo Distinctively upright in profile, the subcompact Toyota Echo is smaller than the Corolla and comes with either two or four doors. Special touches include a center-mounted instrument panel. |
$6,850 – $7,425
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Toyota Highlander Related to the Lexus RX 300 and its current RX 330 successor, Toyota’s car-based sport utility vehicle has its own styling and personality. Face-lifted for 2004, the Highlander may be equipped with either a four-cylinder or V-6 engine and front-wheel drive or all-wheel drive. |
$14,350 – $16,700
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Toyota Land Cruiser Part of the Toyota lineup for roughly half a century, the Land Cruiser is a full-size sport utility vehicle that's related to the more expensive Lexus LX 470. Powered by a 4.7-liter V-8 engine, the Land Cruiser has permanently engaged four-wheel drive. |
$26,200 – $27,400
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Toyota Matrix Toyota launched the Matrix in 2003 as a new entrant into the sport wagon category. Related to the Pontiac Vibe, the Matrix comes in three trim levels and is available with a choice of engines and all-wheel drive. |
$9,850 – $1,400
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Toyota MR2 Spyder Featuring a mid-engine rear-wheel-drive configuration, Toyota’s two-seat sports car is snug but fun on the road. Either a manual gearbox or a sequentially shifted six-speed may be installed in the MR2 Spyder. |
$13,900 – $14,450
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Toyota Prius After three years in its prior form, Toyota’s hybrid-powered Prius has been redesigned, enlarged and moved from compact to midsize status. Rather than a four-door sedan, as in its previous iteration, the 2004 model is a stylish five-door liftback. |
$13,900 – $14,450
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Toyota RAV4 Toyota's smallest sport utility vehicle earns a face-lift for the 2004 model year, and it receives a larger and more powerful four-cylinder engine. Competing against such SUVs as the Ford Escape and Honda CR-V, the RAV4 may be equipped with front-wheel drive or four-wheel drive. |
$12,400 – $12,900
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Toyota Sequoia Based on Toyota’s Tundra pickup truck, the Sequoia is the company’s largest sport utility vehicle. Equipped with a 4.7-liter V-8 engine, the eight-passenger SUV may be equipped with either rear-wheel drive or four-wheel drive. |
$18,000 – $21,500
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Toyota Sienna Launched as an early 2004 model, Toyota’s redesigned Sienna minivan has a longer wheelbase and wider track than its highly capable predecessor, yet turns in a tighter circle. Four trim levels are available, and all-wheel drive is offered on upper series versions. The new Sienna is manufactured in Indiana. |
$11,450 – $15,300
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Toyota Tacoma Unchanged for the 2004 model year, Toyota’s smaller pickup truck comes in three cab configurations and with a choice of three engines. Built in California, the Tacoma combines Toyota’s reputation for reliability and sturdy construction with an appealing variety of options. |
$9,200 – $1,250
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Toyota Tundra Toyota has added a new, bigger Double Cab model to its full-size pickup truck lineup for 2004. A little smaller than domestic full-size models, the Tundra may be equipped with either V-6 or V-8 power. The Tundra is available in three cab styles. |
$9,125 – $1,050
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