Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 3
By Jim Mateja
April 4, 1999
The 1999 Honda Accord EX four-door has styling as bland as the Sonata's, but it's more than a step up mechanically. The 2.3-liter, 150-h.p. 4-cylinder is very lively, the 5-speed manual very smooth, the 25 m.p.g.
city/31 m.p.g. highway mileage rating very attractive. One major gripe: the seat bottom stops less than halfway down the thigh, which may be the design of choice for a bar stool, but not for a car seat that needs to provide long-distance comfort.
Too bad the seat was so skimpy, because ride and handling is most pleasant. The suspension system smooths road abrasions Sonata lets filter through. Decent price: $20,900 that requires only a $415 freight charge to motor away with such standard
equipment as variable-assist power steering; four-wheel disc brakes; anti-lock brakes; keyless entry; AM/FM/CD-player with six speakers; air conditioning with cabin micron air filter; cruise control; power locks/windows; trunk pass-through rear seat;
power plug; body-colored power mirrors and side moldings; tinted glass; alloy wheels; 15-inch, all-season tires; and power moonroof. Wonder why Accord vies with Camry for nation's best-selling car? Look at the base price and the list of standard
features, which defines value. Imports made their mark in the U.S. by keeping the standard equipment list long, the option list short, and Honda seems to be going back to its roots with this Accord.