Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
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Expert Reviews 1 of 4
By Paul Dean
Los Angeles Times
June 9, 1995
In terms of reliability and social status, a Hyundai is one apology removed from deadbeat dads. As an adventure in money well spent, there's more satisfaction in writing a check to the IRS. Hyundai's one celebrity owner was Rodney King.
According to pursuing officers--and they would never fib to the media--King wrung 120 m.p.h. out of his Excel that infamous night. Cynics might note that such velocity from a Hyundai is usually attained only when the car is first tossed off a cliff. In
last month's J.D. Power quality survey of 33 makes, Hyundai finished 32nd. Just below Volkswagen, just above Kia. In fact, the only poll Hyundai ever topped was a Robb Report reader survey of the worst things in life. Equal dishonor went to
honeymoons in Gaza and eating all your vegetables. But bet your next six lease payments on the 1995 Hyundai reversing this awfulness. For here is a South Korean-built car, yes, a subcompact from the land of kimchi and Confucianism, that
competes with similar short-wheel-base miniatures from Toyota, Honda, Nissan, Geo and Ford. And that's in price, performance, quality of build, and the level and variety of equipment included as a basic package. Example: Bargain-basement Accents
come equipped with dual air bags. So do typical members of the competition, the Ford Aspire and Geo Metro hatchbacks. But standard Accent accents--such as seat belt height adjusters, passenger vanity mirrors, remote fuel door release, intermittent wipers,
cargo area covers, fold-down rear seats, and rear-window defrosters--are either optional or not available on Aspire or Metro. With a 1.5-liter, 12-valve engine producing 92 horsepower, Accent flexes more muscles than the 70-horsepower Metro and
63-horsepower Aspire. Its power is comparable to Toyota's Tercel and Honda's Civic, subcompacts that cost about $1,000 more. Yet the strength of Accent remains the tightness and the quality of its engineering. Everything fits, nothing gapes, and
there is no suggestion from any control or component that it was built to fall apart. Handling is reliable and devoid of steering hesitation and cornering wobbles. A firm suspension subdues worn street surfaces without losing a driver's sense of precisely
what's under the wheels. And there's just enough power for this nifty front-driver to dart, nibble, stalk and take great liberties with less spirited traffic. * It is not often that a subcompact comes bearing the credentials of a
driver's car. But the Accent--especially with its capable five-speed manual--is mischievous proof that a shoe-box sedan doesn't have to be tinny, carelessly assembled, dangerously slow-footed, rattling or boring. Unless you insist on automatic
transmission. Then Accent's horsepower shrivels, acceleration becomes a slower motion, and drag-racing should only be attempted against street sweepers and large gentlemen on mountain bikes.
Hyundai's poor-boy special is the Accent L hatchback starting at a bearable $8,529, less than half today's average price of a new car. But best forget this version unless you're into the inconvenience and discomfort of driving a shell with no radio,
no power steering, no air conditioning, naked pressed-steel wheels, skinny tires and manual everything. Most buyers will probably order the Accent sedan at an affordable $8,979, bumped to a still-manageable $10,899 by an options package adding power
steering, air conditioning, four-speaker sound system and tinted glass. Anti-lock brakes can be included in the same package for about $600 more. At this price, of course, do not expect chamois-lined cup holders and a Dunhill cigarette lighter. But
look at it this way: Crank windows are a wonderful form of hand exercise. Sunroofs and T-tops are not the recommendation of skin cancer specialists. And if God had meant us to have power seats, power locks and powerw
ndows, she'd have given us fuses instead of teeth. * It's tough building styling excitement into a dimensionally challenged subcompact. Their planes aren't broad enough to include sweep. Short wheelbases do not encourage lines that carry an
eye easily, gracefully from grille to trunk. But Hyundai has succeeded better than most, working within the restrictions to craft cute instead of awkward; smoothing what could have been a chunky lump into a poised, nicely rounded bantam. The
three-door hatchback is particularly attractive, with a balanced, bobbed tail and deep, gaping chin grille that adds a little more menace than necessary. The interior is much richer than the sticker suggests, showing not the slightest suggestion of
an economy car up to its door handles in low bids. Carpeting is quality; the vinyls don't blind by a cheap plastic sheen; all coloring is delicate and coordinated. Seat comforts are better than adequate. Head and shoulder room, particularly for rear
seat passengers, is also more than one might expect from a category of car usually associated with scuffed knees and cricked necks. And be prepared to fall in love with the upholstery fabric. It is patterned gray on silver. It whispers Moet with a
sniff of bath oil; lingerie by candlelight and one of Victoria's more sensual secrets. Although Accent's performance is a spirited giggle, it takes a little effort to keep the car in its sporting mode. Gears must be shifted late and often. Calls to
the engine room must be strident and constant. Under such pressure, engine noise becomes quite noticeable. So does the lack of much insulation to keep the din down below and outside the passenger compartment. But power is smooth, comes on quickly
and is particularly effective in the early to mid-range gears. On the downside: In this era of cast aluminum wheels for about $250 a set wholesale, there should be no purpose for plasticwheel covers except as pie plates. For five-speed fans, a
tachometer would be a useful option. Although Hyundai's five-speed is a fairly satisfying system, shorter throws with a more distinct transfer from fifth to fourth would be nice. On the dubious side: Earlier Hyundai's were notorious for spending
most of their adult lives on hoists being serenaded by the hmmms and sheeeses of mechanics whose hourly rates are on a par with good shrinks. Only time will decide if the Accent is faithful commuter or chronic invalid. On the upside: The Accent
replaces the Excel that never did. Not even at 120 m.p.h. 1995 Hyundai Accent The Good: Small size, small price, large levels of engineering, fit and finish. Peppy performer. Gas stingy. Good looker. Fully equipped. Hyundai finally gets it
right. The Bad: Gearbox needs some polish. Buzzy engine when pushed. The Ugly: Plastic wheel covers. Cost Base, $8,979. As test
ed, $10,899. (Includes two air bags, five-speed manual, air conditioning, four-speaker sound system, power steering, remote trunk and fuel door release. Anti-lock brakes a package option.) Engine 1.5-liter, 12-valve, four-cylinder engine developing
92 horsepower. Type Front-engine, front-drive, subcompact sedan. Performance 0-60 m.p.h., as tested, 11.3 seconds. Top speed, estimated, 102 m.p.h. Fuel consumption, EPA city and highway, 29 and 38 m.p.g. Curb Weight 2,105 pounds.