Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
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Expert Reviews 1 of 2
By George Moore
December 19, 1991
The car that Hyundai Motors should have built before now is the 1992 Hyundai Elantra.A step up from the base Hyundai Excel, the Elantra represents new priorities at Hyundai Motors, and some new possibilities.The automobile moves upstream without
going off the deep end on price. It also broadens Hyundai's marketing structure. The Elantra is slotted between the Excel and Hyundai Sonata.The new model has improved performance courtesy of a dual-cam, 16-valve, four-cylinder engine. And some
quarters, including this one, consider it better looking."It has a European styling theme to it," said Jim Webb, general sales manager for Butler Hyundai-Suzuki. "The lines are aerodynamic, and so far our customers keep telling us it's a good-looking
car."The sedan is a classic example of form fitting function. Curving exterior surfaces are designed for low co-efficient of drag. In simpler terms, the automobile slips through the air.The model's conception dates back to 1987 when Hyundai's
management decided to target a vehicle for the rapidly expanding compact market. The company sought to provide a balance among performance, stying, economy and comfort/convenience features.Compact can carry 5The four-door can carry five
passengers, but two adults in the back seat are going to be a lot more comfortable than three.The wheelbase is 98.4 inches and the overall length 171.6 inches. But the interior design is such that there is decent if not sumptuous legroom and
headroom.The Elantra's performance is a step below the Sonata because the Sonata's engine has a 2.0-liter (122-cubic-inch) 16-valver. You can't beat inches.The Elantra's engine is 1.6 liters (96 cubic inches), but in manual five-speed transmission
form there is 113 horsepower to propel but 2,524 pounds of weight. That is a respectable power-to-weight ratio.'The Elantras I've driven have handled well and performed well," said Cliff Alley, sales manager for Dave McIntire Hyundai-Isuzu. "It's a
car that Hyundai should have built before the Sonata. They recognize that now."GLS is upscale versionThe model comes in standard and GLS form, with the GLS constituting the upscale styling of the line. Here, accommodations are first class, with
features like power accessories, deluxe full-cloth upholstery, stereo cassette, and supplementary interior lighting standard.The other side of this picture is that as you go upstream in appointments and trim you also go upstream in price.The
Butler, McIntire, and Tom Wood agencies that represent Hyundai in Indianapolis have in the Elantra an automobile with a price spread of approximately $3,000."The entry-level vehicle is $8,999," Webb said. "And from there you can go on up to about
$12,000 if you get everything they make."Options include air conditioning, four-speed automatic transmission and a compact-disc player.The automatic is offered as a convenience to the family driver who is not all that interested in pl
aying a tune on the five-speed gearbox. However, with 1.6 liters putting out 113 horsepower through an automatic, acceleration is going to be compromised when the air conditioner is operating.The basic layout of the Elantra follows well-established
design parameters.Engine mounted transverselyThe engine is mounted transversely in front for maximum cabin space. All four wheels are independently sprung, with the rear suspension utilizing a multilink system for road stability. It has
front-wheel drive. Instrumentation and operating controls are similar to those of most domestic and import automobile manufacturers.Overall, it results in a car that quickly becomes user friendly."Our customer reaction has been quite positive,"
Alley said. "They seem to take to it from the first time they sit behind the wheel."Hyundai expects Elantra buyers to be split almost evenly between male and female owners.Model has competitorsThe car is being dropped ri ght square
in the middle of the auto industry's most competitive segment, one in which a new model tends to pirate from sister models rather than competitive makes.But Webb said, "I believe the standard Excel still will be the big seller, and the Elantra will
just expand the Hyundai line."In competing with contemporary vehicles like the Toyota Corolla, Nissan Sentra, Ford Escort and Saturn SL, the Elantra has its work cut out for it. But Hyundai now has five years of experience in competing on the American
market, and is offering a two-year/24,000-mile no-cost normal-maintenance program for the car."All you have to do is put gas in it," Alley said.