Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
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By Cars.com Staff
January 25, 2010
Vehicle Overview The Santa Fe is a midsize crossover SUV that competes with models like the Nissan Murano. Though it still compares on many levels to the Toyota Highlander, for 2010 the Santa Fe no longer offers a third-row seat, while the Highlander still does. This year brings changes to the Santa Fe's interior, exterior and drivetrains, including improved mileage.
The Santa Fe's trim levels comprise the GLS, SE and Limited.
Exterior For 2010, Hyundai has updated the Santa Fe's grille, bumpers, fog lights and body side moldings. The wheels are also new, in 17- and 18-inch sizes.
At 184.1 inches from bumper to bumper, the Santa Fe is shorter than the Murano, Highlander, Ford Edge and Subaru Tribeca. Roof rails are standard; the cross-bars come standard on the SE and Limited trim levels. The Limited trim adds chrome accents to the door handles.
Interior The third-row option may be gone, but a number of popular entertainment features have been added for 2010 as standard equipment. In addition to an MP3 jack, all Santa Fes now have a USB iPod interface, Bluetooth connectivity and audio controls on the steering wheel.
The seating surfaces have been upgraded for 2010, as has the available faux-wood trim, according to Hyundai. A power driver's seat comes on the SE trim level, and heated leather comes on the Limited, along with dual-zone automatic climate control, HomeLink and more.
Under the Hood The 2010 Santa Fe gets two new engines: A base 2.4-liter four-cylinder replaces a 2.7-liter V-6, providing quicker acceleration and better gas mileage. The upgrade engine is a 3.5-liter V-6, replacing a 3.3-liter V-6. The base transmission in the four-cylinder GLS is a manual, which is rare in this class. Both it and the automatic transmission, which is standard with the V-6, are six-speeds. Hyundai says both engines with automatic transmissions improve upon their predecessors in combined city/highway driving.
All-wheel drive is an option on all three trim levels, but it comes only with the automatic transmission.
Safety The Santa Fe's airbag complement includes the required frontal and side-impact airbags for the front seats, as well as curtain airbags that cover the side windows along the front and rear seats. New for 2010 are rollover sensors that will deploy the side curtain airbags if a rollover occurs. Antilock disc brakes and an electronic stability system with traction control are standard, as are active head restraints for the front seats.
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