Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Anita And Paul Lienert
The Detroit News
October 30, 1996
There's one overwhelming reason for you to look at the redesigned 1997 Hyundai Sonata, which otherwise barely stands out in a crowded field of competent family sedans. Price. If you want to buy a mid-level Ford Taurus, Honda Accord or
Toyota Camry with a V-6 engine and most of the options that come standard on the '97 Sonata GL, plan on spending well over $20,000. You'll only have to shell out $18,000 for a Sonata equipped like our test car. Which raises the obvious question: Is the
Sonata a true bargain? She: If the Taurus looks like a catfish, the Sonata resembles a Disney cartoon heroine to me. Especially Pocahontas or the Princess in Aladdin. Look at the headlights. They start out nice and round, and then swoop up toward
the corners like someone going a little heavy on the eyeliner. Definitely the car's most notable feature. And something that caused a lot of passers-by to ask me, "What's that car?" He: I know some catfish who might be insulted by your reference
to the Taurus. And the Disney comparison sounds a little wacko to me. I agree that the Sonata's headlights are catchy, not necessarily cartoonish, and I think they're terrific. Just think of how bland the noses of the Accord and Camry look alongside the
Sonata, especially with the stylish grille that's been inset on the '97 model. This car looks good from almost any angle - not boring, not garish, but quite distinctive. She: The Sonata's improvements go beyond the cosmetic stuff, though. Besides
rebending the sheet metal front and rear, Hyundai revised the cabin. While they were at it, they paid a lot of attention to reducing road and engine noise by adding extra insulation and sound-deadening materials. He: Funny thing. Hyundai, in its
press material, talks about how the doors are now flush-fitting and the mirrors were redesigned to minimize wind noise. Unfortunately, the reality is that this is still one noisy car, especially over 60 mph. She: Before you decide to run out to
your nearest Hyundai dealer, another word of warning. The GL we tested was among the most hard-starting vehicles we've ever been in. Didn't matter if the engine was hot or cold. It usually took at least five or six seconds of steady cranking before it
would turn over. It never failed to start, but it sure gave me a little feeling of anxiety. And one thing Hyundai didn't fix from the '96 model is the automatic transmission, which still lurches when you shift from reverse to drive. Picture
yourself backing out of the driveway and then getting a mini-whiplash sensation as you throw the shift lever into drive. Not enough to see the chiropractor, but enough to make you mutter under your breath. He: You usually make me mutter under my
breath. But there's no excuse for not fixing that transmission, which has been a major annoyance for several years. I was equally surprised by the rough trim on the steering wheel. You could grasp the botto
m of the wheel and feel the flashing - the thin ridge of plastic - left from the mold. Tacky. And not what you'd expect to find on an otherwise decent-looking family sedan in this price bracket. She: On the positive side, there's other stuff you
wouldn't expect to find standard on a mid-level family sedan. You really feel like you're getting something for your money when air conditioning, AM-FM stereo cassette, power door locks, mirrors and windows are just a few of the standard items on the
Sonata GL. This may be the nicest Korean car we've driven, despite its flaws. Yet I would still recommend a base Taurus over the Sonata, if all you have to spend is $18,000. You'll be swapping the Sonata's standard features for Taurus' solid feel
and reputation. He: On the mechanical side, Sonata's all-independent suspension has a pretty plush ride. Front and rear stabilizer bars keep the car firmly planted when you're whipping through turns, and the steering feels ligh
nd not overly assisted. I'd recommend the optional 15-inch tires and wheels for an even smoother ride. We crabbed about the automatic transmission, which outside of that absurd lurching is otherwise fairly smooth. The optional V-6 engine
is merely adequate, however, and doesn't make nearly as much power as the sixes in many of its competitors. In fact, it only delivers 5 more horsepower than the base twin-cam 2.0-liter four-cylinder. Fuel economy is not much better than middle of the
road, either, at 18 miles per gallon in the city and 24 on the highway. She: The Sonata has ample head, leg and shoulder room for front and rear passengers - within an inch or two of the Taurus, Camry and Accord. And visibility is quite good in
all directions. We noticed the Sonata comes with four-wheel power disc brakes, which are more expensive and grip better than drum brakes, but ABS is still an extra-cost option. He: An option that we didn't have on our test car. Sorry, Princess.
Maybe you want to take a closer look at that "catfish." 1997 Hyundai Sonata GL Type: Front-engine, front-wheel drive, five-passenger mid-size sedan. Price: Base, $17,349; as tested, $18,207 (inc. $415 destination charge).
What's new for '97: Redesigned exterior, revised rear suspension. Standard equipment: Air conditioning, AM-FM stereo cassette, center console, dual cupholders, rear defogger, dual visor vanity mirrors, split fold-down rear seat, tilt steering
column, tinted glass, intermittent wipers, power four-wheel disc brakes, power door locks, power mirrors, power windows. Safety features: Dual air bags, childproof rear door locks, antilock brakes (optional). Options on test vehicle:
Package No. 06, inc. cruise control and arm rest ($365); carpeted floor mats ($78). EPA fuel economy: 18 mpg city/24 mpg highway. Engine: 3.0-liter V-6; 142-hp at 5000 rpm; 168 lb-ft torque at 2500 rpm. Transmission: Four-speed
automatic. Competitors: Toyota Camry, Honda Accord, Nissan Altima, Mitsubishi Galant, Mazda 626, Subaru Legacy, Volkswagen Passat, Ford Taurus, Mercury Sable, DodgeStratus, Plymouth Breeze, Chrysler Cirrus, Chevrolet Malibu, Pontiac Grand Prix,
Buick Century, Oldsmobile Cutlass. Specifications: Wheelbase, 106.3 inches; overall length, 185.0 inches; curb weight, 3072 pounds; legroom, 43.3 inches front/36.6 inches rear; headroom, 38.5 inches front/37.7 inches rear; shoulder room, 58.2
inches front/56.4 inches rear. 12-month insurance cost, according to AAA Michigan: $1,229 Rates based on an average family of four from the Livonia area whose primary driver is age 40 with no tickets who drives 3-10 miles each way to work.
Rates reflect multicar discount and, where appropriate, discounts for air bags and seat belts. Where built: Ulsan, South Korea.