Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Anita And Paul Lienert
The Detroit News
August 9, 1995
You may not do a double-take when the Isuzu Rodeo drives by, but you sure will when you glance at the $16,990 base sticker price. Trouble is, when you add all the goodies that make a sport-ute a sport-ute, you end up with a package that's nearly
twice as expensive. The 1995-1/2 Rodeo LS 4WD we tested was just shy of $30,000. As good a truck as the Rodeo is - and it's a dandy - the inflated sticker raises the obvious question: Will the Rodeo cut it in neighborhoods populated by Ford Explorers and
Chevy Blazers? He: Holy Jeepsters, I remember you could buy a base Rodeo for around $12,000. Now that was a bargain. She: What year was that? I must have been in junior high. He: Actually, it was less than five years ago -
so your son was in junior high, dear. She: You're a nasty, nasty person. I suppose a really value-conscious shopper who's willing to forego a lot of the little niceties like air conditioning, power windows and door locks, even cruise control and
intermittent wipers, may really love the base Rodeo. What I like about the Rodeo, with or without the extras, is the commanding driving position. It feels more like a truck than many sport-utes I've been in. Some of those feel like overpriced and
oversized minivans. He: That's not surprising, considering Isuzu is Japan's premier truck maker. They build some of the best trucks - and truck-based models like the Rodeo - in the world. You could move up a step further into an Isuzu Trooper,
for instance, and you've got a serious Range Rover competitor for around $40,000. She: But most people would do just fine in the Rodeo LS, with its standard 3.2-liter V-6. It makes 175 horsepower, which is pretty impressive considering the
Explorer's 4.0-liter V-6 only puts out 160 horsepower. However, if you're really concerned about looking trendy and hip in your sport-ute, you may not be that turned on by the Rodeo. It's boxy-looking lines remind me of the old Blazer before it had
liposuction and got sleeker. He: I don't think automotive engineers refer to that as "liposuction," sweetheart. You mean "weight reduction," don't you? She: Well, excuse me for living. Regardless of whether you get the two-wheel-drive
El Strippo or add four-wheel drive and one of the premium trim packages, Isuzu still gives you a pretty decent warranty, including 72-month/100,000-mile coverage on rust perforation. There is also 24-hour/365-day roadside assistance. To me, that's peace
of mind. He: To me, peace of mind comes from Isuzu's reputation for durability, reliability and toughness, all of which the Rodeo has in spades. It may not be the sexiest sport-ute on the market, but it does nearly everything well. Sure, the ride
is a bit truck-like - kind of bouncy on rough pavement - but the Rodeo is relatively well-behaved on the highway, and has the bonus of performing like, well, a trooper on those rare occasions when you want t
o go off-roading. Thirty grand is a lot of money, but this is an awful lot of truck. She: Still, there are some cheap little annoyances, like "rear ABS." You only get antilock brakes on the rear wheels? That's kind of like buying Estee Lauder
face powder and not getting a powder puff with it. He: Excuse me. She: You know what I mean. He: Not for the past 17 years. Totally clueless, in fact. She: What I'm saying is, I can see putting rear-wheel ABS only on
a rear-wheel-drive vehicle. But this is a four-wheel-drive vehicle. Aren't those front wheels going to lock up, too? It makes me feel like I'm not getting my $30,000 worth. Also, like most sport-utes, the Rodeo has really mediocre gas mileage - 15 mpg in
city driving. On the plus side, the Rodeo finally gets dual air bags and decent cupholders with the mid-year redesign, and it's dressed up with a new interior and sound system. It's also big inside, with 34.5 inches of rear lgroom and
most 75 cubic feet of cargo space with the rear seat folded. He: Your miniature schnauzer Rudi is getting so fat, that would almost accommodate him, wouldn't it? She: Poor baby. Maybe he needs liposuction. Anita's rating: ***
(above average) Paul's rating: *** (above average) What we liked: Tough, truck-like feel; dual air bags now standard; powerful optional engine. What we didn't like: ABS only on rear wheels; pricey when you add
equipment; boxy, old-fashioned look. 1995 1/2 Isuzu Rodeo LS 4WD Type: Front-engine, four-wheel drive, sport-utility vehicle. Price: Base, $27,460; as tested, $29,085 (inc. $445 destination charge). What's new for '95-1/2: Dual
air bags, restyled interior, new audio system. Standard equipment: Gas-pressurized shocks, speed-sensing power steering, steel-belted all-season radial tires, outside tire carrier and cover, rear wiper/washer, rear defogger, center console with
dual cupholders, driver and passenger vanity mirrors, reclining front bucket seats, carpeted floor mats, LS appearance package, including two-tone paint, 16-inch aluminum wheels, roof rack; LS comfort/convenience package, including air conditioning, power
windows, power door locks, dual power mirrors, cruise control, tilt steering column, intermittent front and rear wipers, AM-FM stereo with cassette and six speakers, rear cargo net, leather-wrapped steering wheel, 60/40 split rear bench seat.
Safety features: Dual air bags, rear-wheel antilock brakes, child-proof rear door locks, side-impact door beams. Options on test vehicle: Tilt-up removable sunroof ($350); limited-slip differential ($280); premium CD player ($550). EPA
fuel economy: 15 mpg city/18 mpg highway. Engine: 3.2-liter V-6; 175-hp at 5200 rpm; 188 lb-ft torque at 4000 rpm. Transmission: Four-speed automatic. Competitors: Honda Passport, Toyota 4Runner, Nissan Pathfinder, Ford Explorer,
Jeep Grand Cherokee, Chevrolet Blazer, GMC Jimmy. Specifications: Wheelbase, 108.7 inches; overall length, 176.5 inches; curb weight, 4110 pounds; legroom, 41.7 inches front/34.5 inches rear; headroom, 38.6 inches front/38.0 inches rear; shoulder
room, 55.5 inches front/55.5 inches rear. 12-month insurance cost, according to AAA Michigan*: $1,055 Where built: Lafayette, Ind. *Rates based on an average family of four from the Livonia area whose primary driver is aged 40 with
no tickets who drives 3-10 miles each way to work. Rates reflect multicar discount and, where appropriate, discounts for air bags and seat belts.