Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
By Jim Mateja
February 22, 1993
The Ford Bronco II should have taught Isuzu a lesson-that utility vehicles with short wheelbases may look cute but have a tendency to deliver a rough ride and wobbly handling. Bronco II was the whirling dervish of utility vehicles until Ford wised
up and extended the wheelbase several inches and renamed the machine Explorer. People now standing in line to buy Explorers were the same ones who had been in line to dispose of Bronco IIs. Stability won back buyers. Yet after an absence of several
years, a two-door Trooper is back in 1993 as a companion to Isuzu's four-door Trooper utility vehicle. Trooper originally had been a two-door-until the U.S. government categorized two-door utilities as trucks, which made them subject to a 25 percent
import tax. Out went the two-door and in came a four-door Trooper, which the governmentcalled a car, subjecting it to only a 2.5 percent import duty. The four-door Troopers are called the S and SL. The two-door Trooper is called the RS. It's
roomier and more solidly constructed than a Suzuki Samuraior Sidekick or the vehicle Suzuki builds for Chevy, the Geo Tracker. If you slam the door on a Trooper RS, the metal doesn't shimmy. Yet Trooper RS (really small?) is built on a 91.7-inch
wheelbase and is 166.5 inches long. Isuzu, incredibly, boasts, "The RS is 150 pounds lighter, 17 inches shorter and two doors less conservative than its four-door sibling." In an age in which people are looking for more for the money, Isuzu
proudlyannounces that buyers are getting less. At a time when people question the safety of mini Samurais and Trackers, Isuzu promotes less size and less weight. The return of the two-door Trooper also is puzzling because of the 3.2-liter,
190-horsepower, 24-valve V-6 under the hood. With a short wheelbaseand higher stance to allow extra ground clearance for four-wheel drive, the two-door Trooper suffers from the same raised-center-of-gravity handling woes as the old Bronco II. The
high-performance engine compounds the problem. Gas-pressurized shocks help reduce some of the road harshness, but you still don't want to take corners at speed. It's obvious Isuzu went the two-door, high-performance-engine route to attract
youths who like the concept of a small four-wheeler such as Sidekick or Tracker but want more oomph to get to the beach more quickly. The Trooper RS may move lively, but with a 15 m.p.g. city/17 highway mileage rating with the standard five-speed
manual, you probably will stop often as well-to refill the tank. Rear-wheel anti-lock brakes ensure that while those pit stops may be frequent, at least they'll be conducted in a straight line regardless of road surface. Because it's subject to the
25 percent duty, the two-door Trooper carries ahefty sticker price. Base is $22,350 for the four-wheel-drive RS. Standard equipment includes automatic locking hubs (shift into four-wheel high or low an
d pull the vehicle forward for them to engage); limited-slip differential; power brakes and steering; AM-FM stereo with cassette, six speakers and a power antenna; tilt steering column; variable-speed wipers; rear-window wiper,washer and defogger;
all-season radials; spare-tire cover; carpeted mats, aluminum-alloy wheels; body-colored bumpers; mud flaps; air conditioning; dual, heated electric mirrors; power windows and door locks; cruise control; and headlamp washers and wipers. No air bag is
available. The only option offered is a compact disc player at $550. With the $369 freight charge, the sticker on our test vehicle reached $23,269, which might send some youths into the Isuzu showroom, only to have their parents make tracks for a
larger Explorer, Chevrolet Blazer or Jeep Grand Cherokee in the same or even lower price range.