Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Richard Truett
September 19, 1991
Even after a slew of new entries, the Jeep Cherokee remains one of America's favorite sport utility vehicles because it has an almost unbeatable combination of power, refinement, versatility and value. The Cherokee has dominated the compact sport
utility market since it was introduced in 1983. Its styling is pleasing and contemporary. The drivetrain and suspension easily cope with whatever terrain the driver prefers, and the interior is as comfortable as a family sedan yet it can be configured to
haul big payloads. ENGINE, PERFORMANCE The Cherokee test vehicle sported Jeep's high-output ''Power Tech'' 4.0-liter, 190-horsepower, straight six engine. Chrysler claims it's the most powerful engine in its class. I had forgotten how great a
design the straight six engine is. Mostly for packaging reasons, the V-6 has replaced the straight six. Only a few manufacturers still build a straight six. The Jeep engine is tremendously smooth and powerful. Even with the automatic, the Cherokee
easily could leave a patch of rubber on the pavement. The fuel-injected six cranks out 225 pounds/feet of torque at 4,000 rpm. Chrysler says the Cherokee can tow 5,000 pounds. The PowerTech engine sounds great. At higher rpms, you hear a turbinelike
whine coming from under the hood. Cherokee is EPA rated at 15 miles per gallon in city driving and 20 mpg on the highway. I averaged17 mpg in the city, 22 mpg on the highway, and the air conditioner was on most of the time. The transmission, a
four-speed overdrive unit, is equipped with a switch on the dash that allows a sport or economy shift setting. In either mode, it didn't shift as smoothly as others I have driven, but that may be a function of the Cherokee's four-wheel drive system. There
is another shift lever to the left of the gear selector that allows the driver to engage four-wheel drive, which is available with either a high or low ratio. In low ratio, the Cherokee effortlesslychurns its way through rough terrain. The engine revs
fairly high, and the vehicle doesn't go very fast, but it pulls tenaciously. In high ratio, one could drive on wet or muddy roads or in snow. The powerful engine, coupled with the all-wheel drive and the numerous gear ratios available, give the
Cherokee impressive versatility. Chrysler did a nice job with the Cherokee's suspension system. When driven on the road, the vehicle is nearly carlike. The suspension seems rather soft gliding over smooth pavement. But when you take it off the
road, you quickly discover that the suspension system's soft travel is limited. When you drive over a pothole or large dip, the suspension stiffens, but there is minimal bouncing and shaking. On the road the Cherokee is sure-footed, stable and as easy
as a car to maneuver, with one important exception. The turning radius is quite large, making such activities as U-turns and tight moves in parking lots a bit cumbersome. H
owever, the power steering is crisp and the wheel is easy to turn. The power disc/drum brakes had a heavy-duty feel to them. The pedal required a bit more pressure than an average car, but they stopped the 3,057-pound vehicle easily. FIT AND
FINISH The Laredo package ($5,522) adds 23 items to the Cherokee that make it into a near-luxury vehicle. The package includes power windows, door locks, antenna, rear window wiper/washer and defroster, a full gauge package, cruise control,
special wheels, air conditioning, upgraded stereo, better tires, tilt steering wheel and numerous other items. Most of the switches are located on the driver's door panel. They are easy to reach and use but a bit difficult to figure out at night. The
dash is nicely configured. The round analog speedometer and tachometer are easy to read and glare-resistant. The steering wheel is wrapped in leather and has a comfortable feel. The seats in the test vehicle had reclining bu
kets seats up front that were covered in a blue fabric that appeared to be very durable. The seats were a bit on the soft side and only moderately comfortable. The headrests are not really useful - unless the driver or passenger leans his head far
back. On some vehicles, the headrests are not only height adjustable but also able to tilt forward and backward. This is one improvement that could make the Cherokee more comfortable. Rear passengers are likely to find more than enough room to remain
comfortable. The rear bench seat holds three. Head room is excellent for both front and rear passengers. With the rear seat folded forward, the Cherokee can swallow a fair amount of cargo, but the full-size spare tire steals some room. Chrysler says
the Cherokee has an EPA cargo volume index of 127.4 cubic feet. The interior can accommodate more than 1,100 pounds of cargo. With Jeep's reputation for toughness and quality, plus the Cherokee's power and comfort, there are few vehicles in its
league. If you are interested in a sport utility vehicle, don't forget to test drive the Jeep.