Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 5
By Larry Printz
The Morning Call and Mcall.com
September 13, 1997
When it made its debut in 1984, the Jeep Cherokee was in a class by itself. It was the only four-door sport utility vehicle. Fast forward to 1997 and the Cherokee is surrounded by usurpers to the throne. But one drive in a 1997 Cherokee
will convince you that the others are merely traveling a well-worn path. Still, even a pioneer needs a new set of duds now and then. For 1997, Chrysler has shed some of the gremlins built into the vehicle by Jeep's former owner, AMC. That means a
smoother one-piece grille up front and rounded-off front quarter panels. The vent windows have been banished to the scrap heap of history. The back end gets a new look as well, giving it a family resemblance to its bigger sibling, the Grand Cherokee.
Unless you own one, you'll be hard-pressed to spot the exterior changes. Instead, take a peek inside. Here, where a square dash once faced the driver, a new contemporary dash resides, with fewer sharp corners. That 1976-era interior is gone. The
center of the dash, housing radio and climate controls, now bulges forward in a manner more akin to the Jeep Wrangler. The door trim gracefully resembles the Grand Cherokee, as does the center console. The dash also gets a passenger-side air bag, which
joins the driver's side air bag added in 1995. Only a current owner would appreciate other changes, such as an improved ventilation system, new electrical systems, and improvements to overall refinement. Chrysler also claims to have upped build
quality, although the test vehicle had a non-functioning CD player and a center console that never latched as tightly as it should have. But there were no squeaks and rattles, and otherwise this Jeep performed superbly. Thank the gutsy 4.0-liter
in-line six-cylinder engine for that. This power plant delivers 190 horsepower and 225 foot-pounds of torque. This optional engine is a far better choice than the standard 2.5-liter four-cylinder engine -- 125 horsepower isn't enough for this rig.
What makes this old vet so appealing is that, despite the leather seating surfaces, you never forget this is a truck. That honest character is evident from the engine's roar to the truck-like ride. You won't forget that this is a JEEP. Yet there's
enough civility and manners to make it tolerable. The numb steering is relatively quick. Combined with the Cherokee's compact size, that makes this vehicle a fun one to scoot around town in. You never feel like you're in a bus or van. It only sounds
that way. The Cherokee isn't the quietest in its class, either, but again, this gives the vehicle character, setting it apart from its overly mannered competitors. This is a truck. The spare tire eats up some cargo space and there's no cargo cover.
But there is sufficient space for most hauling chores. The rear seat folds to accommodate long cargo, but it's a one-piece unit, not split. The Cherokee gets points not only f
or having a muscular drive train and feel, but a price tag that's closer to terra firma. There are three trim levels: bottom-level SE, mid-level Sport and top-notch Country. SE and Sport are available in both two- and four-door models. A 2WD two-door
SE starts at slightly less than $16,000. The cheapest 4WD four-door starts at $18,375. The test vehicle was a four-door, 4WD Country with a base price of $23,420. That's a lot less than most competing models for a real 4WD vehicle that will get you
through anything at any time. The only thing competitors can't copy is the Jeep's value and feel for the money. Standard: 4.0-liter in-line six-cylinder engine, four-speed automatic transmission, dual air bags, Command-Trac part-time
shift-on-the-fly 4WD system, power steering, front and rear stabilizer bars, roof rack, P225/70R15 tires with aluminum wheels, reclining front bucket seats, folding rear seat, wood-grain accents, four-speaker AM-FM stereo-cassette, consol
with cup holders and storage bin, intermittent wipers, rear window wiper-washer with intermittent and defogger, spare tire cover, floor mats, light group, cargo tie-down loops. Optional: Leather-vinyl seats, Country Package 26H (air conditioning, tilt
wheel, cruise control), trailer tow group, Up Country Suspension (Trac-Lok Differential, P225 OWL A/ T Tires, full-size spare, skid plates, tow hooks, special shock absorbers, heavy-duty radiator), for-wheel anti-lock brakes, overhead console, Select Trac
full-time 4WD, dual heated mirrors, fog lamps, upgraded stereo, CD player. Base price: $23,420 As tested: $27,920 EPA rating: 15 mpg city, 21 mpg highway Test mileage: 16 mpg