Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Rick Popely
December 1, 1999
Vehicle Overview The vehicle that most in the auto industry credit with starting the stampede to SUVs gains a handful of styling tweaks for the top-of-the line model. The design for the Cherokee dates to 1984, when it was downsized and introduced as the first modern compact sport utility. Cherokee received a major update in 1997, but the basic design remained intact.
Production of the current Cherokee was scheduled to end in November 2000 to make way for a new 2001 model, but strong sales in 1999 earned the current model a new lease on life. Jeep will continue building the current Cherokee for the 2001 model year, and it will be sold alongside the new model for an unspecified period.
Interior Cherokee holds five people, though the rear seat is cramped compared to some rivals' and the narrow rear doors can be tight for adults to negotiate. The spare tire is mounted upright in the cargo area, eating up some luggage space. An outside tire carrier is available from Jeep dealers, but then there is the theft potential.
Exterior Cherokee comes in two- and four-door styling, with the latter far more popular. The top-line Limited model gets chrome grille and headlamp accents, new side trim and bright silver 16-inch wheels.
Under the Hood An inline 2.5-liter four-cylinder with 125 horsepower remains the base engine, and an inline 4.0-liter six-cylinder with 190 horsepower is optional. Cherokee comes with 2WD, part-time 4WD (slippery surfaces only) or full-time 4WD (can be used on smooth, dry pavement).