Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
By Jim Mateja
July 3, 1989
When checking out compact pickup trucks, give the Comanche from ChryslerCorp.`s Jeep/Eagle division a few moments of your time. We test drove the Comanche Eliminator, rather nifty name for a truck with above average performance from its 4-liter,
177-h.p., fuel-injected, 6-cylinder engine teamed with a no-hangup 5-speed manual as standard. A 4-speed automatic is an option at $582. The 4-liter exerts little efforthauling cargo or passengers. The Eliminator package is offered only on the
shortbed two-wheel-driveComanche. It will be added to the four-wheel-drive Comanche for the `90 model year. Body colored grille, color-keyed fender flares and air dam, black front and rear bumpers, aluminum wheels and Eagle GT+4 steel-belted radial tires
areincluded in the package. Base price for the two-wheel-drive Comanche is $7,757. The Eliminatorpackage adds $2,783.