Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get average or better mpg, have average or better reliability, good crash-test ratings, and our experts' recommendations.
Expert Reviews 1 of 2
By Jim Mateja
June 11, 1995
So why is everyone getting so excited about the coming "luxury" sport-utility vehicles when Chrysler has a vehicle decked out with every creature comfort and amenity known to man at $32,631. Hmmm. $32,631.
When did sport-utility vehicle's window stickers equal-and surpass-many people's annual incomes? OK, the price is steep, but here's a utility that rides and handles like a Cadillac Seville. The optional ($616) 5.2-liter, 220-h.p., V-8 (a 4-liter,
190-h.p., in-line 6 is standard) is smooth and quiet, though like the Trooper LS the price you pay is in never being able to venture far from a gas pump. The rating is 14 m.p.g. city/18 m.p.g. highway. When the snow gets deep, the Grand Cherokee
gets going. Our test vehicle came with Quadra-Trac all-time four-wheel-drive that automatically adjusts to changing road conditions to ensure traction. Four-wheel ABS is an added benefit. Leather seats are nice and cushy, but the first time you slip
onto them in mid-August after three days of 100 degree weather, you might wish you got the cooler cloth. Ample room to carry people and cargo-in style. Power steering almost as silky as that on any Honda, the industry benchmark for quick yet
accurate response to wheel input from the driver. Notable standard equipment includes dual air bags, remote heated mirrors, rear window washer/wiper/defroster, fog lamps, roof rack (a needless creator of screw holes in the roof), AM/FM stereo with
cassette, tinted glass, tilt steering, cruise control, air conditioning, power seats/windows/locks, keylessentry, rear seat heat ducts and trip odometer. Add $170 for a compact disc player and $495 for freight. An integrated child seat that pops out of
the rear seat when needed or stays hidden when not, is an option.