Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Rick Popely
December 1, 1999
Vehicle Overview Wrangler is a direct descendant of the World War II Jeep that many regard as the original SUV. Wrangler descends from a line that started in 1941 with the military Jeep and morphed into the post-war CJ series. The modern-day Wrangler arrived in 1987 and was redesigned for 1997. A new Wrangler is expected to arrive as a 2002 model.
Like the Chevrolet Tracker and its twin, the Suzuki Vitara, the Wrangler is targeted at younger drivers who will enjoy the low price, top-down driving and not be put off by the relatively Spartan amenities.
Interior It is easier to enjoy tunes this year with the addition of a standard cassette player on the Sport model and a CD player on the top-line Sahara. Both also come with four speakers, two more than last year's standard fare. All models come with front bucket seats. A two-place folding rear bench is standard on the Sport and Sahara, optional on the base SE.
Exterior There's no mistaking the Wrangler's heritage, starting with an upright vertical grille that mimics the World War II version. A folding windshield, folding convertible top and steel half doors with zip-out plastic side windows add to the paramilitary appearance. A metal hardtop and roll-up side windows are optional.
Under the Hood Jeep's trusty 2.5-liter inline four-cylinder remains the base engine, and a 190-horsepower 4.0-liter inline six-cylinder is optional. Part-time 4WD (for slippery surfaces only) is standard across the board.
Performance Though Wrangler is far more civilized than the original Jeep, it maintains the same rugged character and appearance. It clearly is not for everyone, but it remains an icon of the sport ute market and is a true off-road vehicle.