Manufacturer's Suggested Retail Price (MSRP), also known as "sticker" price, is a recommended selling price that automakers give a new car that is above the invoice price paid by the dealer. It is a price that does not include any options that can be added to a particular car style. When shown as a range, the prices are starting MSRPs, without options, for multiple styles for that model.
This price range reflects the Kelley Blue Book Suggested Retail value for all trim levels, but not necessarily all available options.
The Kelley Blue Book Suggested Retail value represents the amount an auto dealer might ask for a specific vehicle; the actual sale price will vary. A vehicle's popularity, condition, warranty, color and local market conditions are factors involved in determining a final price. The retail value is not a trade-in or private party value.
The Suggested Retail value assumes that the vehicle has been fully reconditioned and has a clean title history. The Suggested Retail value also allows for advertising, sales commissions, insurance and other costs of doing business as a dealer. Most vehicles offered at this price have passed an inspection, and some may carry a warranty. Vehicle mileage is assumed to be normal or below normal.
Best Bets get above-average mpg, class-average or better reliability, class-average or better crash-test ratings, and our recommendation.
Expert Reviews 1 of 2
By Cars.com Staff
March 16, 2011
Like its sister vehicle, the Hyundai Sonata Hybrid, the Optima Hybrid combines a 30-kilowatt electric motor with a 2.4-liter four-cylinder to produce a combined 206 hp. The transmission-mounted motor works with a six-speed automatic rather than the electrically variable transmissions most hybrids employ. The Optima Hybrid can cruise on electric-only power under light acceleration and sufficient battery charge. For pedestrian awareness, the Optima emits simulated engine noise when the car is moving on electric power alone.
The electric motor draws power from a lithium-polymer battery that's mounted behind the rear seat; consequently, the backseat forgoes a 60/40-split folding arrangement for a center pass-through. Overall trunk volume falls to 9.9 cubic feet. That's a considerable drop from the non-hybrid Optima's 15.4 cubic feet, but it's typical of a hybrid sedan: The Ford Fusion Hybrid and Toyota Camry Hybrid each sacrifice about 30 percent of trunk volume versus their non-hybrid equivalents.
Visual changes amount to a hybrid badge in back, aerodynamic 16- or 17-inch alloy wheels, minor differences to the grille and front lights, and a small rear trunk spoiler. Aerodynamic enhancements include lower bumper extensions and a slight reduction in ride height. All told, the Optima Hybrid looks far more like the regular Optima than the Sonata Hybrid does a Sonata.
Standard features include a power driver's seat, dual-zone automatic climate control and keyless access with push-button start. Heated and cooled front seats, heated rear seats, a heated steering wheel, a panoramic moonroof, a navigation system and a backup camera are optional.
Expert Reviews 1 of 2
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